Mobility Future Within Reach Kominikasyon Mak by Hayato Itakura is a highly esteemed winner of the very prestigious 2026 A' Design Award Ajan in Piblisite Competition Category.
AjanPiblisite· 2026
Mobility Future Within Reach Kominikasyon Mak
Client: tacto Inc.
A' Design Award Ajan Winner in Piblisite Category
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- Verified Award Winner
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The Design
About Mobility Future Within Reach Kominikasyon Mak
Mobility Future Within Reach se yon pwogram kominikasyon mak ki te kreye pou yon evènman edikatif itineran sou mobilite nan lavni. Pyès santral la se yon gwo dyorama ki fèt ak katon Fine Flute, ki mezire 1030 mm wotè, 1456 mm lajè ak 500 mm pwofondè. Chak pati te koupe ak lazè epi answit asanble alamen. Mekanis entèaktif fè machin yo deplase, bilding yo limen ak vil la reponn atravè limyè, son ak mouvman. Materyèl resiklab la sipòte tèm dirabilite a epi ede timoun yo imajine mobilite nan lavni atravè jwèt.
The Recognition
About the A' Design Award Ajan
Mobility Future Within Reach Kominikasyon Mak se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Mobility Future Within Reach Kominikasyon Mak pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Mobility Future Within Reach Kominikasyon Mak se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Beyond integrating analog and digital, the most distinctive element was the flight-experience diorama. Tacto has used Fine Flute cardboard material, combining durability with rich color and beauty. Familiar to children, it embodied overall concept, a future within reach, while its high recyclability reinforced sustainability as a core lens for imagining future mobility.
- Dimensions & Packaging
- Diorama
H1,030mm W1,456mm D500mm - Tags
- Integrated Creative, VI, Diorama, Web, Graphic Design
- Production Technology
- Tacto has chose Fine Flute cardboard to balance familiarity and sustainability, while ensuring the durability required for a five venue touring program.
For the B0-scale diorama, each part was laser cut and then fully assembled by hand, which resulting in a piece that combines high craft quality with a warm, tactile presence. - Inspiration
- For an educational program where children create ideas for future mobility, we needed a hook that would make the future feel personal and within reach.
Our inspiration came from pop-up books, which familiar to children and rich with depth, motion, and the beauty of paper. By integrating that sense of wonder with the theme of living in harmony with the environment, we shaped a learning experience that invites children to imagine the future through play and exploration. - Project Duration
- The program launched at the Japan Mobility Show in Tokyo in October 2025, then toured as an educational program: Nagoya and Osaka in November, Fukuoka in December, and Hokkaido in January 2026.
- Operation Flow
- When future mobility flies over the city and solves real-world challenges, the city comes alive.To help children feel that “my actions changed the city,” tacto has embedded multiple interactive mechanisms into the diorama. Vehicles start moving, buildings light up, and the city speaks back. Through sensory feedback such as light, sound, and motion. tacto has designed an experience where imagination becomes tangible and impact feels real.
- Team Members
- Hayato Itakura
Ayaka Mita
Haruna Komatsu
Yuko Kizawa
Ai Kudo
moi.
Takeshi Wakasa
NCollective Inc. - Image Credits
- Masato Ishibashi / Photography
moi. / Illustration
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