Kokorozashi Mirror Siyaj Idantite Antrepriz pa Unou Jikenn, Inc.

Dizayn Kokorozashi Mirror Siyaj Idantite Antrepriz pa Unou Jikenn, Inc. se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2026 A' Design Award Bwonz nan Kategori Konpetisyon Piblisite.

BwonzPiblisite· 2026

Kokorozashi Mirror Siyaj Idantite Antrepriz

pa Unou Jikenn, Inc.

Kliyan: Mitsui & Co., Ltd.

Gayan A' Design Award Bwonz nan Kategori Piblisite

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Gayan Pri Verifye

Verifye Estati Pri pou #181004

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Kokorozashi Mirror Siyaj Idantite Antrepriz

Kokorozashi Mirror se yon enstalasyon siyaj idantite antrepriz ki te kreye pou Mitsui & Co., Ltd. Siyaj la plase nan yon pasaj estasyon ki konekte ak katye jeneral konpayi an. Fotografi anplwaye yo ak sèn espas travay reprezante dis divizyon biznis. Mesaj ekri alamen ki poze sou imaj yo eksprime aspirasyon chak divizyon. Yon miwa kanpe nan fen pasaj la e li pote slogan mak la It all begins with Kokorozashi. Moun k ap gade yo wè pwòp refleksyon yo ansanm ak mesaj la, sa ki envite yo fè yon refleksyon pèsonèl.

Rekonesans lan

Konsènan A' Design Award Bwonz

Kokorozashi Mirror Siyaj Idantite Antrepriz se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Kokorozashi Mirror Siyaj Idantite Antrepriz pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Kokorozashi Mirror Siyaj Idantite Antrepriz satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: This display visually expresses the roles and values of each business division, based on Mitsui & Co.'s brand tagline: It all begins with Kokorozashi. Unique to this display is the use of mirrors. The use of an innovative display mirror with the theme It all begins with Kokorozashi provides employees with a unique opportunity to reflect on their own aspirations in the context of their work. And it also shows other passersby that Mitsui & Co. is a company that values its people's aspirations.
Dimansyon & Anbalaj: Mirror Signage: Width 1377 mm x Depth 3 mm x Height 1030 mm.
Business Unit Signage: Width 1377 mm x Depth 3 mm x Height 1030 mm.
Etikèt: OOH, Out of home, Advertising, CI, Corporate Identity, Signboard, Station sign, Mirror
Teknoloji Pwodiksyon: This PR display can communicate a variety of messages reinforcing the overall theme of Kokorozashi. The layout is unified so the different messages are easy to read. By using handwriting, the concept is personalized and individualized.
Defi Dizayn: The greatest challenge was inspiring Mitsui & Co. employees to reflect on their own Kokorozashi. Conventional signage offers merely a passive viewing experience. However, by having viewers superimpose their reflections over the concept It all begins with Kokorozashi displayed on a mirror, we created a natural catalyst for them to question their own aspirations. This transformed a one way message into an interactive experience.
Rechèch: To visualize the brand tagline Kokorozashi, we expressed the aspirations of Mitsui & Co.'s 10 business divisions through handwritten messages. The aim was to convey that the company values personal aspiration, and to communicate the diverse range of its businesses. We developed a spatial design featuring the brand tagline on mirrors and the aspirations of the business divisions, reconstructing the station passage into a narrative space for visitors to experience the corporate values.
Enspirasyon: As a global trading and investment company, Mitsui & Co. faces the challenge that its wide range of businesses makes it difficult for many people to understand what exactly it is and its people do. Images of employees and workplace scenes are overlaid with messages articulating the Kokorozashi of each business division, followed by the reflection of the person looking into the mirror and the message. It symbolizes the inner drive needed to turn aspirations into reality.
Dire Pwojè: Published: August 28, 2025 to Present in Tokyo, Japan.
Fliks Operasyon: The placement of the displays is arranged according to the natural flow of traffic to maximize impact. There are messages from 10 different employees one after the other. The brand tagline comes last in the mirror. This allows passersby to get a sense of each business division's aspirations. The mirror and its message make a connection to them personally, to their own lives. It all begins with Kokorozashi.
Manm Ekip: Art Director: Daichi Takizawa
Graphic Designer: Daichi Takizawa
Photo Editor: Akira Sudo
Photographer: Fumio Doi
Photographer: Takumi Ota
Producer: Masayo Tachibana
Producer: Yuki Ito
Producer: Shiori Kusabe
Planner: Shota Takei
Planner: 502 Tanaka
Planner: Kurumi Kamata
Media Agency: Metro Ad Agency Co., Ltd.
Creative Director: Kashiwa Sato
Kredi Imaj: Images 1 to 5: Photographer Takumi Ota.
Video Credits: Director, Cinematographer and Editor Yuki Nobue.