Fè Piblisite · 2026
Sunday Park Fonksyon Prensipal: Idantite Mak
by Yian Xiang
- A' Design Award Fè 2026 in Piblisite
- CLIENT: Xiang Yian
- Estimated Number of Design Views: 4,330
- Verification code 9BB42CC916 · Verify this award
Colors
About Sunday Park Fonksyon Prensipal: Idantite Mak
Tèks Liv: Idantite Mak Sunday Park se yon sistèm vizyèl estriktire ki devlope pou sektè estil lavi kontanporen bèt domestik yo. Konsepsyon an bati yon kad fleksib atravè tipografi disipline, relasyon koulè ekilibre, ak yon lojik kadriyaj ki ka eskalye. Lè li konbine chalè vizyèl ak retni fòmèl, sistèm nan evite eksè dekoratif pandan li rete aksesib ak abòdab. Estrikti adaptab li sipòte itilizasyon konsistan atravè anbalaj, enprime, ak platfòm dijital, sa ki ede mak la kenbe klète ak koyerans vizyèl alontèm.
About the A' Design Award Fè
Sunday Park Fonksyon Prensipal: Idantite Mak se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Sunday Park Fonksyon Prensipal: Idantite Mak pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Sunday Park Fonksyon Prensipal: Idantite Mak pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.
Press Kit
- Unique Properties
- Sunday Park Corporate Identity establishes a cohesive visual language for a contemporary pet lifestyle brand. The system integrates a restrained color palette, modular typography, and scalable layout principles to ensure consistency across packaging, print, and digital applications. By combining emotional warmth with structural clarity, the identity transforms everyday pet care into a refined and culturally expressive experience.
- Dimensions & Packaging
- The corporate identity includes logo system, typography guidelines, color standards, layout grid and application templates. Print specifications follow CMYK and Pantone standards; digital applications are optimized in RGB. Scalable vector formats (AI, EPS, SVG) ensure clarity across sizes. Packaging mockups and brand collateral follow ISO print specifications.
- Tags
- Corporate identity, Visual identity system, Pet lifestyle branding, Typography, Modular design, Minimalism, Brand system, Packaging integration
- Production Technology
- The identity system was developed through grid-based visual structuring and modular typographic hierarchy. Adobe Illustrator and InDesign were used to establish scalable layout rules and brand assets. The system was tested across print prototypes and digital mockups to ensure cross-platform consistency and adaptability for packaging, stationery and online applications.
- Design Challenge
- The primary challenge was balancing emotional warmth with structural discipline. The pet industry often favors playful but visually chaotic systems. Establishing a restrained yet expressive identity required rigorous typographic control while maintaining accessibility. Ensuring scalability across diverse applications was a key technical challenge.
- Research
- Type of Research: Market and visual audit research.
Objective: Identify gaps in contemporary pet branding.
Methodology: Competitive analysis, user behavior observation, and brand mapping.
Tools: Visual benchmarking and layout testing.
Results: Identified lack of structural clarity in existing brands.
Insight: A modular system improves consistency and brand scalability. - Inspiration
- The inspiration emerged from observing the growing humanization of pet culture and the lack of refined visual systems within the mass-market pet industry. Many brands rely on overly decorative or chaotic aesthetics. This project explores how minimalism, emotional storytelling, and structured typography can redefine pet branding. It draws from contemporary lifestyle design and research on user behavior to create a calm yet expressive identity.
- Project Duration
- The project started in 2025 in Los Angeles and was developed through 2026. Research, concept development and system design were conducted in the United States, with application testing and prototype production across digital and print environments.
- Operation Flow
- The system operates through a clear hierarchy: logo mark, structured typography, color coding and modular grid. Applications adapt across packaging, print and digital interfaces while maintaining consistency. The interaction relies on intuitive layout organization, allowing information to be accessed quickly and reducing visual noise for improved user clarity.
- Patents
- Copyrights belong to Xiang Yian, 2026.
- Image Credits
- Image #1: Designer Xiang Yian, Sunday Park Corporate Identity, 2026
Image #2: Designer Xiang Yian, Packaging Application, 2026
Image #3: Designer Xiang Yian, Brand System Guidelines, 2026
