Identity Created by Consumer (ICC) Sistèm Idantite Antrepriz by Jone Aleksiunaite

Identity Created by Consumer (ICC) Sistèm Idantite Antrepriz by Jone Aleksiunaite is a highly esteemed winner of the very prestigious 2013 A' Design Award Bwonz in Grafik Competition Category.

BwonzGrafik· 2013

Identity Created by Consumer (ICC) Sistèm Idantite Antrepriz

by Jone Aleksiunaite

Client: Vilnius Academy of Arts

A' Design Award Bwonz Winner in Grafik Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Identity Created by Consumer (ICC) Sistèm Idantite Antrepriz

Idantite Kreye pa Konsomatè se yon sistèm idantite antrepriz dinamik ki devlope pou yon mize atizay modèn. Sistèm nan konbine yon pati konstan ak yon pati dinamik. Eleman vizyèl debaz ak yon ansanm enprime fòme pati konstan an. Pati dinamik la konstwi ak done vizitè yo kreye. Chak vizitè pwodwi yon senbòl pèsonèl ak yon imaj mouvman. Eleman sa yo answit itilize pou souvni, grafik k ap deplase ak yon logotip dinamik ki parèt sou sit entènèt la ak sou ekran dijital yo. Materyèl vizyèl la fèt ak grafik vektè ak videyo anrejistre.

The Recognition

About the A' Design Award Bwonz

Identity Created by Consumer (ICC) Sistèm Idantite Antrepriz se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Identity Created by Consumer (ICC) Sistèm Idantite Antrepriz pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Identity Created by Consumer (ICC) Sistèm Idantite Antrepriz satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project describes a system of a dynamic identity where a strategy of a company and an experience of a consumer with a dialogue between both sides is well planned. It is a structure, that gives an opportunity for the customer to influence the identity of a company. This structure has a visual basis, which allows to include changing dynamic details, while keeping the stylistically unified effect. The Modern Art Museum is chosen as a model for a concept explanation, as a space, where the creative process can be easily planned: every visitor is made to create two units of a personal identity data – a personal symbol and an image of a movement – they become essential visual material for making individual souvenirs, moving graphics and a dynamic logotype that is used in a website and digital screens of the museum. The consumer becomes a source of creation, which colours the basic identity structure of the museum.
Dimensions & Packaging: The project includes theory work (analysis/research/solution), a plan of company's strategy, visual solution and idea presentation video.
Tags: Identity, strategy, consumer, creates, id, corporate, business plan, idea, people, dynamic
Production Technology: The visual part was made by using vector graphics and recorded digital video material to get the image of human movement.
Design Challenge: To design a strategy that brings atrractive visual results of consumer creation. To think of how consumer can consciously or unconsciously influence a corporate identity. To keep influence and visual dynamics while keeping clear identification.
Research: Reasearch in identity (as philosophy and social science), corporate identity, dynamic corporate identity, branding and its strategies, innovative design strategies, technological methods for collecting, processing and using visual data.
Inspiration: Inspiration source: a book "Brand Sense" of Martin Lindstrom, curiosity in corporate identity field, identity as social science and philosophy, interaction between consumer and company identities, seek for higher emotional experience values of using graphic design.
Project Duration: February 11 - June 11 in Vilnius Academy of Arts, Vilnius, Lithuania
Operation Flow: The key strategy for consumer's influenced identity can be used for identifying any company by changing technological methods of collecting, processing and using data.

In this exact example, the use of creative masterpiece made by number of museum's visitors, can be expanded to various digital and printing areas in museum's identity and advertising.
Team Members: Student Jone Aleksiunaite
Lecturer Marius Bartkus