DuePiùTre – Più Che Hamburger Idantite Vizyèl by Laura Ferrario

DuePiùTre – Più Che Hamburger Idantite Vizyèl by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 A' Design Award Bwonz in Grafik Competition Category.

BwonzGrafik· 2017

DuePiùTre – Più Che Hamburger Idantite Vizyèl

by Laura Ferrario

Client: Ferrariodesign

A' Design Award Bwonz Winner in Grafik Category

15,750
Verified Award Winner
Verify Award Status for #57055

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Colors

The Design

About DuePiùTre – Più Che Hamburger Idantite Vizyèl

DuePiùTre se yon ti bistrot ki ofri pa sèlman anmbègè, men tou pastrami ak byè ka poul, tout revize ak fre ak pwodwi Italyen otantik. Bouledog la te chwazi paske pandan Premye Gè Mondyal la li te maskot marin Etazini an, e paske li se chen bèt kay youn nan patnè bistrot la. Pou konpanse pou non an envante nan plas la, konsepsyon an gen ladann yon chapo chef pou Bulldog la ak yon pay-off ki eseye transmèt lide a nan yon etablisman ofri manje nan yon fason ki pi dirèk.

The Recognition

About the A' Design Award Bwonz

DuePiùTre – Più Che Hamburger Idantite Vizyèl se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann DuePiùTre – Più Che Hamburger Idantite Vizyèl pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. DuePiùTre – Più Che Hamburger Idantite Vizyèl satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: DuePiuTre is a small bistrot based on the idea of proposing not just hamburgers, but also pastrami and beer can chicken all revisited and spiced up with fresh and genuine Italian products. The choice of the bulldog was made both because it had been the mascot of the United States Navy, and because it is the dog owned by one of the partners. The project was handled at 360 degrees, from the brand to the signage, from the website to social networks, from the wallpaper to the decor of the interior.
Tags: Logo, Brand, Brand identity, Digital, Exhibition, Social media, Sign, Promotion
Production Technology: The bistrot mood is based on the concept of healthy and environmentally friendly food, so we tried to use natural materials such as wood, iron, paper and recycled cardboard.
Design Challenge: The hardest thing was to find a solution to the flowers in the vases because there was little light and they all dried out. Finally, we created photographic postcards of flowers and applied them to the sticks we then planted in the clay pots: the result was an innovative garden.
Inspiration: A reliable and easy dog, which, however has a well defined personality, all of which perfectly reflects the values of the bistrot. Both the name and the symbol did not convey the idea of food, so by means of the chef's hat and pay off it was possible to highlight what the restaurant really offers: more than hamburgers with an Italian taste. Yellow is the color of the sun, of joy, of dynamism and creativity, of wisdom and of the word. Yellow and black are the most powerful combination.
Project Duration: The project started in April 2015 in Milano and is going on now concerning social and communication
Team Members: Creative Director: Laura Ferraio
Photo: Sauro Sorana, Chiara Zoppei
Copy: Mauro Marinoni, Chiara Villa
Image Credits: Fotoforma