Fattoria il Gambero - Winery Idantite Vizyèl by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 A' Design Award Fè in Grafik Competition Category.
FèGrafik· 2017
Fattoria il Gambero - Winery Idantite Vizyèl
Client: Ferrariodesign
A' Design Award Fè Winner in Grafik Category
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- Verified Award Winner
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The Design
About Fattoria il Gambero - Winery Idantite Vizyèl
Fattoria il Gambero mete tèt li sou mache a ak yon apwòch dinamik ak kontanporen, yo nan lòd yo amelyore pwòp istwa li, ki dat tounen nan 1880. Sa a se rezon ki fè yo pou trademark la nan stilize "G" la; li transmèt sans nan yon corkscrew debouche yon boutèy ak sanble ak wout ki mennen nan konpayi an. Polis sans serif ajoute sibstans nan senbòl sa a yon ti jan abstrè epi lyen ansyen ansyen li yo inexorableman ak prezan an. Koulè yo bay imaj la tout antye yon manyen inovatè, pandan y ap sèten karakteristik nan tan lontan an konsève, pou egzanp, nan papye an Relief nan Bwochi a.
The Recognition
About the A' Design Award Fè
Fattoria il Gambero - Winery Idantite Vizyèl se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Fattoria il Gambero - Winery Idantite Vizyèl pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Fattoria il Gambero - Winery Idantite Vizyèl pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Fattoria il Gambero positioned itself on the market with a well-balanced approach in between the dynamic and the contemporary, while still greatly relying on its history, which dates back to 1880. The intention was thus to imbue the entire image with innovation, color and contemporaneity, while maintaining all the characteristics of the past, as in the embossed paper used for the Brochure. This project was handled at 360°, from the brand to the labels, from the website to the brochure. All communication was based on the owner's family, a big family who followed his father in a big project. The names of the wines found their inspiration in the horses of the owner’s grandfather.
- Tags
- Logo, Brand, Brand identity, Digital, Exhibition, Sign, Promotion, Print
- Production Technology
- The cleanliness and modernity of the wine labels, printed on a coated paper, was contrasted with the embossed paper of the brochure or the uncoated paper business cards to convey two different feelings: modernity, but backed by history.
- Inspiration
- The origin of the logo was a stylized G which conveyed the sense of a corkscrew uncorking a bottle and at the same time looked like the road leading to the company. The sans serif font makes this not entirely defined symbol more substantial and solid. The burgundy color was chosen to represent a full-bodied red wine like the Pinot Nero, one of the company’s battle horses. For labels the symbol G was used as a graphic sign, the colors reflects the type of wine: for younger wines the label is clear with colorful graphics while for wines most important the label base is colored with darker and shiny graphics.
- Project Duration
- The project started in April 2004 an finish on May 2013
- Team Members
- Creative Director: Laura Ferrario
Photo: Sauro sorana - Image Credits
- Fotoforma
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