IGPizza Idantite Korporatif pa Emanuele Grittini & Giuseppe Liuzzo

Dizayn IGPizza Idantite Korporatif pa Emanuele Grittini & Giuseppe Liuzzo se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2018 A' Design Award Fè nan Kategori Konpetisyon Grafik.

FèGrafik· 2018

IGPizza Idantite Korporatif

pa Emanuele Grittini & Giuseppe Liuzzo

Kliyan: IGPizza

Gayan A' Design Award Fè nan Kategori Grafik

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Gayan Pri Verifye

Verifye Estati Pri pou #65396

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan IGPizza Idantite Korporatif

Tèks Liv: IGPizza se yon idantite korporatif ki kreye pou yon mak pizza pou pote ale. Idantite a baze sou patwon ki pran nan fòm yo wè sou yon pizza, epi patwon sa yo fòme tekstò ki itilize atravè materyèl korporatif yo ak aranjman pwen vant lan. Yon pèsonaj pizza k ap souri ak yon lang ki lonje ba mak la yon ton zanmitay. Anbalaj pizza a enprime ak fleksografi, pandan ke meni flyer a enprime ak ekran (screen print) ak koulè Pantone. Grafik anbalaj yo tou pote tèks pwomosyonèl ak enfòmasyon sou kòmann. Idantite a te devlope ansanm ak kliyan an atravè yon planifikasyon patisipatif.

Rekonesans lan

Konsènan A' Design Award Fè

IGPizza Idantite Korporatif se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann IGPizza Idantite Korporatif pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte IGPizza Idantite Korporatif pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: IGPizza was created to revolutionize the world of takeaway pizza, bringing the experience of the best italian gourmet restaurant directly to your home, at work, in the park or anywhere else you like.
The brand has two aspects that characterize it, first of all concerning the products used to create the pizza, these are all of the highest quality and come from agricultural holdings of excellence with certification. Secondary aspect is the friendly and welcoming aspect of the brand, which requires it to be different from competitors by offering a tailored service and close to the customer proposing innovations and attention to detail.
Dimansyon & Anbalaj: The packaging structure that contains the pizza has been chosen among some of the best on the market and meets all the needs in terms of product protection as per ISO guidelines. The graphics applied to the box were made to make the whole inherent to the brand with the aim of communicating it to the best and allowing inclusion of communication elements such as links to social media, promotional texts and explanation on how to place the order via the website of the brand.
Etikèt: Friendly, pizza, food, colorful, funny
Teknoloji Pwodiksyon: The project was realized through the use of various printing techniques, from flexography for pizza packaging to screen printing with Pantone colors for the flyer menu. As a project approach, participatory planning was implemented to involve the client in the selection phase and to better understand the decisions taken and the direction followed.
Defi Dizayn: It was very difficult to represent the brand and its so many different souls in a single graphic sign that made it recognizable and different from its competitors, and the processing of pizza delivery materials was complex as they can only be printed with certain techniques that do not possess a high degree of resolution and precision, to remedy the problem we have carried out an extensive research on the most suitable technique and compatible with the design and redesigning the packaging several times to obtain the result.
Rechèch: The flow of design was based on the search for a friendly and "greedy" image that represented the values of the brand, the goal was to be represented of haute cuisine but with a friendly and playful appearance. The result has allowed the brand to be very characteristic and to be always reconfortable, becoming in a short time an icon of the same and its peculiarities.
Enspirasyon: The brand identity has been influenced a lot by the patterns derived from the shapes that are visualized on a pizza, this has led us to create different textures useful for the realization of the corporate materials and the layout of the location.
In addition, the extreme friendly aspect has led us to design a pizza that is smiling like a pigeon, with a tongue that comes out of its mouth as a sign of liveliness and sympathy.
Dire Pwojè: The project start in July 2016 in Milan and finished in December 2016 in Milan.
Fliks Operasyon: The interaction with the brand identity takes place in different phases, first of all, the user's use of the menus and the packaging that contains the pizza, these materials have been specifically designed to be friendly and communicative, bringing to the consumer all the souls of the brand and its vision. Secondly, the user with the social part, specifically designed to respect the corporate graphic coordinated and to make the published contents interesting and visible. Finally, the brand interacts with its users at the point of sale and in the materials associated with it, here the environment has been designed to allow the brand's client to immerse himself in his essence so that he can appreciate its peculiarities and understand its principles.
Manm Ekip: Graphic Designer & Art Director: Emanuele Grittini
Graphic Designer & Art Director: Giuseppe Liuzzo