Destination Paris Bercy Idantite Mak by Fanny De Bray

Destination Paris Bercy Idantite Mak by Fanny De Bray is a highly esteemed winner of the very prestigious 2020 A' Design Award Fè in Grafik Competition Category.

FèGrafik· 2020

Destination Paris Bercy Idantite Mak

by Fanny De Bray

Client: Made For You

A' Design Award Fè Winner in Grafik Category

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Verified Award Winner

Verify Award Status for #71556

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Destination Paris Bercy Idantite Mak

Destination Paris Bercy se yon idantite vizyèl ki kreye pou yon destinasyon evènman nan Pari. Idantite a prezante zòn Paris Bercy a kòm yon kote pwofesyonèl ak piblik an jeneral ka òganize evènman. Konsèp la enspire de jounal vwayaj ak kat postal vakans. Logo a enprime tankou yon tenm paspò e li fonksyone kòm yon etikèt kalite. Chak patnè reprezante pa yon logo ki gen fòm yon tenm, ki fòme yon sèl siyati ki inifye divès ekspètiz. Yon bòdi ble, blan ak wouj raple ansyen anvlòp poste avyon yo ak chàm franse a. Idantite a aplike sou yon kat vizit, yon liv ti fòma ak yon sitwèb.

The Recognition

About the A' Design Award Fè

Destination Paris Bercy Idantite Mak se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Destination Paris Bercy Idantite Mak pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Destination Paris Bercy Idantite Mak pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Made for you worked with a team of event and meeting experts on their new project: offer professionals and a wider public a unique and memorable place to host their events. Through a new visual identity and a website, Made for you packaged Paris Bercy area as a destination where everyday is an event. Destination Paris Bercy is not only a place to host events, a hub of services and a responsive space that can welcome tailor made projects; it is the place where work meets life. Made for you found its tone of voice in travel diaries to create a travel guide to Paris Bercy and its visual references in holiday postcards to create a correspondence with the public. The logo, printed just like a passport stamp, is a label of quality, clear and dynamic just like the actors of Destination Paris Bercy. They are each represented by their logo in a stamp shape, creating a single signature identity to unify their diverse expertise. The typical French postcard blue white and red Marie-Louise is a reminder of the made in France quality and charm of the place. Made for you is making sure every communication point such as the brochure, newsletter, blog, website and manifesto are sending a unique message the world over: come discover Destination Paris Bercy.
Dimensions & Packaging: Business card : 85 X 55 mm
booklet : A4
Tags: event, business, graphic design, paris
Production Technology: Logo
Business card
booklet
Web site
Inspiration: The idea is to take a Marie-louise inspired by the old aerial envelopes which is a symbol recognizable by foreigners and provincials.
Project Duration: Le projet a démarré en mai 2016 après avoir remporté l'appel d'offre. Le site a été lancé fin 2017. Puis en 2018, il y a eu la plaquette puis la vidéo.
Team Members: Fanny de Bray (Creative director)
Louise Lecarpentier (Copywriter)
Damien Virot (Web developer)
Image Credits: Photographe : Maxime Huriez