Menogga Konsepsyon Mak (Branding Design) by 1983Asia

Menogga Konsepsyon Mak (Branding Design) by 1983Asia is a highly esteemed winner of the very prestigious 2020 A' Design Award Bwonz in Grafik Competition Category.

BwonzGrafik· 2020

Menogga Konsepsyon Mak (Branding Design)

by 1983Asia

Client: 1983Asia

A' Design Award Bwonz Winner in Grafik Category

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Verified Award Winner

Verify Award Status for #86957

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Colors

The Design

About Menogga Konsepsyon Mak (Branding Design)

Menogga se yon konsepsyon mak ki baze sou kilti minorite Zhuang nan Chin. Tradisyon Zhuang gen yon lejand ki di moun soti nan flè, epi deyès Menogga toujou onore jodi a. Idantite mak la eksprime lespri feminen, jantiyès ak tolerans yo jwenn nan lejand sa a. Imaj tradisyonèl tisi Zhuang yo te eskane epi redesine avèk lojisyèl konsepsyon dijital pou fòme yon sistèm vizyèl modèn. Idantite a aplike sou rad, anbalaj ak parapli, lè l sèvi avèk estanpaj cho, bwodri ak flotaj (flocking). Objektif la se pou pataje kilti Guangxi a avèk yon odyans pi laj.

The Recognition

About the A' Design Award Bwonz

Menogga Konsepsyon Mak (Branding Design) se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Menogga Konsepsyon Mak (Branding Design) pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Menogga Konsepsyon Mak (Branding Design) satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 1983ASIA did this project for discovering the traditional culture from the Zhuang minority in China. The Zhuang minority culture has a legend that human are born from flowers, and today they still worship the goddess named Menogga. Even Menogga is a legend story belongs to a minority, but 1983ASIA still find the beauty behind this story. This concept explains the Zhuang natural connotations of the female spirit, fraternity and tolerance.We injected this concept into the brand.
Dimensions & Packaging: Over bright oil, hot stamping, hot silver, hot laser, embroidery, flocking
Tags: Package design, branding design, traditional culture, Asian design
Production Technology: 1983ASIA team conducted cultural research into Menogga. However, Menogga is a traditional image which is too ancient. Therefore, We scanned the traditional Zhuang minority fabric Menogga image and designed through AI, PS and other software. Except the visual brand design, 1983ASIA also designed derivatives such as clothing, package and umbrella etc.
Design Challenge: The emphasis of this project is Chinese minority culture, bring the ancient not known culture to the daily life with modern design skills. The long-term goal of this project is make people understand the insight of our culture and enjoy the minority history.
Research: Chinese minority culture. 1983ASIA went to Guangxi province to do the research. The research was done through collect information by talked to Zhuang minority people who live in there, and read relative articles.
Inspiration: The Menogga goddess are the inspiration source for the design this time. There are more than 50 minorities in China, and 1983ASIA designed this project show the amazing culture from the Zhuang minority to the world. 1983ASIA brings the traditional character form their culture with modern design for inheriting, and making Menogga become a promoter of Guangxi province aesthetics culture is our design goal.
Project Duration: this project finished in March 2018 in Guangxi China
Operation Flow: The most important part of branding is the spirit which include the story behind, impressive image and aesthetic communication. Menogga retains the aesthetic feelings of many matriarchal societies and extends the aesthetic characteristics of women’s aesthetics, therefore, 1983ASIA designed from females perspective to transform the emotion to people. Also, the historical stories behind combine with modern design skills make communication more effective.
Patents: 1983ASIA
Team Members: Susu
Yao
Li Hong Yu
He Jing
Cai Xiu Ling
Image Credits: 1983ASIA