Meat n Beer Konsepsyon Mak by Mateus Matos Montenegro

Meat n Beer Konsepsyon Mak by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 A' Design Award Bwonz in Grafik Competition Category.

BwonzGrafik· 2020

Meat n Beer Konsepsyon Mak

by Mateus Matos Montenegro

Client: Meat n Beer

A' Design Award Bwonz Winner in Grafik Category

13,375

Verified Award Winner

Verify Award Status for #87395

Eksplore Sèvis yo Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Meat n Beer Konsepsyon Mak

Vyann n se byè konsidere kòm yon magazen bato vann vyann espesyal ak byèr. Enspirasyon pou logo a te soti nan fusion de de pwodwi bato yo. Soti nan tèt bèt tradisyonèl ak kòn pwenti yo, transfòme ak yon konsepsyon Iconiţă nan yon modèn vektè ankadreman Rustic, kominike avèk lòt eleman nan tradisyonèl yo, boutèy la byè. Inyon an se nan yon espas pozitif ak negatif, briskeman ak chik nan yon senbòl sèl kote tèks ak imaj fòme yon imaj sèl. Tipografi a jwe ak melanje yon style fin vye granmoun font Endistriyèl ak yon Script plis modèn.

The Recognition

About the A' Design Award Bwonz

Meat n Beer Konsepsyon Mak se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Meat n Beer Konsepsyon Mak pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Meat n Beer Konsepsyon Mak satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Meat n 'Beer was thought to be a reference store in the sale of Meats and Special Beers. From internationally famous brands to national reference beers, and meats with Kobe Beef from waygu. The logo came from the junction of the two products, uniting in a single symbol, using the negative space for that, where text and image form a single image. The drawing made from straight lines makes a strong and sturdy shape with an artisan shaped style.
Dimensions & Packaging: Packaging and the paper bags came in various shapes for each type and size of product.
Tags: Meat, beer, store, kobe, brand, logotype, packaging, design, prime
Production Technology: Several pieces were produced, from kraf paper bags printed on offset, corten steel facade plate, growler bottle and silk screen printed cups, thermal bags, business cards, wrapping paper and a wooden box with the logo cut out laser for special gifts.
Design Challenge: The two main challenges were to use common and well-known forms and used in a unique and innovative way incorporating elegance and authenticity.
Research: The survey was conducted with a group of consumers and friends of the owners, both in the preparation of the briefing and in the brand approval focus group.
Inspiration: Inspired by the traditional cattle heads with their pointed horns, we transform this iconic design into a modern, rustic wireframe vector shape, interacting with another traditional element, the longneck beer bottle. The two unite in a positive and negative, succinct and elegant way.
Project Duration: Started in july 2016, and ended with the opening of the second store in december 2018.
Operation Flow: The design was done thinking together with the architecture project, so that the whole of the store and brand was integrated.
Team Members: Mateus Matos Montenegro