Ajan Grafik · 2020

EXP Brasil Brand Konsepsyon Mak

by Mateus Matos Montenegro

A' Design Award Ajan 2020 in Grafik
CLIENT: EXP Brasil
Estimated Number of Design Views: 73,175
Verification code D6CB5CF17D · Verify this award

Eksplore Sèvis yo Visit Site View at A' Design Award Press Release

Colors

About EXP Brasil Brand Konsepsyon Mak

Konsepsyon pou mak EXP Brasil vini soti nan prensip konpayi an nan inite ak patenarya. Apwopriye melanj ant teknoloji ak konsepsyon nan pwojè yo tankou nan lavi biwo a. Yon eleman tipografi reprezante sendika a ak fòs nan konpayi sa a. Konsepsyon nan lèt X se solid ak entegre men trè limyè ak teknolojik. Mak la reprezante lavi sa a ki estidyo, ak eleman nan lèt yo, tou de sou espas ki la pozitif ak negatif ki ini moun ak konsepsyon, endividyèl ak kolektif, ki senp ak teknolojik, lejè ak gaya, pwofesyonèl ak pèsonèl.

About the A' Design Award Ajan

EXP Brasil Brand Konsepsyon Mak se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann EXP Brasil Brand Konsepsyon Mak pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. EXP Brasil Brand Konsepsyon Mak se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Press Kit

Unique Properties: The proposal appropriates the elements of unity, partnership, robustness, lightness and technology that are as much used in the projects as in the office structure, and in its various areas of expertise within Architecture, Urbanism and Engineering. The union is the strength of this company.
The union between people and forms; individual and collective; simple with technological; lightweight and robust; professional and personal.
To unify all these elements, it was used an element of the source design in an integrated and solid way.

In the typography, the special design of the letter E uses the negative space to create with the letter X a house icon, reinforcing the commitment of the studio.
The letter P has the lower part in a curve, relating with the design of an open door in a blueprint.
Dimensions & Packaging: The design was designed in CMYK, making it easy to print on a variety of media, but always thinking about RGB space and how shapes and colors would fit in the middle of the light.
Tags: Architecture, brand, logotype, engineering, contruction, design
Production Technology: Many elements have been created to complement the brand. From business cards, Billboard for the contruction site, printed portfolio, design patterns, social media, t-shirts and coffee mugs.
Each one with its technology, from offset printing, screen printing and acrylic UV printing.
Design Challenge: The great creative challenge was to bring and express all the union, quantity, malleability and quality of the functions and areas that the company provides. Putting it all together into one symbol, in the positive and negative space, that represented the soul of the company.
Research: Research was done in various areas related to architecture and engineering, from magazines, visits to works in progress and completed, and one day analyzing the structure and how the company works internally with its employees.
Inspiration: The brand has an immense importance for the business because it symbolizes a great everything of the company, its ideals, quality, concepts, designs, technology, its way of attending to the customer, its unique peculiarities.
The EXP Brasil brand was born from these principles, appropriating the mixture between technology and design, and inserting this concept into the letter X, which has in itself the idea of the correct place, the point of the question and the answer. The use of the negative space was also included in the typography, to reaffirm the studio concept and position.
Project Duration: The project started February 2018 and ended in January 2019
Operation Flow: The brand interacts with its medium, whether it is paper, business card, outdoor signs or billboards. Exactly representing all this union and interaction between its employees and their areas of expertise within Architecture and Engineering. The negative space in the typography interacts with the product, a building, a house, a construction.