Fè Piblisite · 2020
MAU Vegas 2019 Evènman
- A' Design Award Fè 2020 in Piblisite
- CLIENT: Houndstooth
- Estimated Number of Design Views: 12,806
- Verification code 64E7F99CFC · Verify this award
Colors
About MAU Vegas 2019 Evènman
Mobile Apps Unlocked oswa MAU Vegas se dirijan mobil nan mond lan evènman apps. Li atire pi gwo mak ki soti nan Silisyòm Valley tankou Spotify, Tinder, Lyft, Bumble ak MailChimp pou nonmen kèk. Te Houndstooth bay travay la nan konsèptualizasyon, konsepsyon ak egzekite evènman vizyèl la nan tout aparans ak prezans dijital pou ane a 2019. Kòm evènman an ap eseye pouse limit nan espas ki la teknoloji, yo ki fèt yon sistèm ki ta ka reprezante ki atravè vizyèl ak absòbe odyans lan. nan eksperyans la globalman.
About the A' Design Award Fè
MAU Vegas 2019 Evènman se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann MAU Vegas 2019 Evènman pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte MAU Vegas 2019 Evènman pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.
Press Kit
- Unique Properties
- Mobile Apps Unlocked or MAU Vegas is the world’s leading mobile apps event. It attracts the biggest brands from Silicon Valley including Spotify, Tinder, Lyft, Bumble and MailChimp to name a few. We were given the mammoth task of conceptualizing, designing and executing the entire event’s visual appearance and digital presence for this year's event. As the event tries to push boundaries in the tech space, we designed a system that could represent that through visuals.
- Tags
- neon, grotesque, gradient, blends, fluid, tech, mobile, typography, glitch, apps
- Production Technology
- The designs were conceptualised on paper and then created digitally using Adobe Illustrator and Sketch. The implementation was handled by the client on location. Houndstooth worked endlessly to provide all design collaterals in the dimensions required, which were then printed or projected at the venue.
- Design Challenge
- The biggest challenge was to create a design guide which can be completely scalable. The designs were printed on several different materials like cloth, canvas, vinyl etc and it was used on every digital screen as well including mobile screens, backlit screens, led panels.
- Research
- Online research to understand the audience and create an experience for them which will be relatable yet inspiring. We created several different options and experimented with grids, type, colours, and patterns before finalising on the finished design. We also pitched the experiments to people from various sectors to get their feedback. The final result was highly appreciated for its tangibility and uniqueness.
- Inspiration
- The collaterals were built using bold grotesk typography and neon colours to represent the dynamic and ever-evolving mobile tech industry. The illustrations were also inspired by Dan Flavin, the American artist known for his minimal light installations.
- Project Duration
- The project started in Jan 2019 and finished in April 2019, and the event took place in MGM Grand, Las Vegas in May 2019
- Operation Flow
- The audience interacted with the designs in several different formats such as signage, brochures, registration counters, escalators, giveaway bags, presentation screens, walkways, windows clings, etc. By using the designs everywhere the audience was completely immersed with the brand and could relate to its essence of grandiose and magnanimity.
