Cafe Tunico Konsepsyon Mak pa Mateus Matos Montenegro

Dizayn Cafe Tunico Konsepsyon Mak pa Mateus Matos Montenegro se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2020 A' Design Award Bwonz nan Kategori Konpetisyon Grafik.

BwonzGrafik· 2020

Cafe Tunico Konsepsyon Mak

pa Mateus Matos Montenegro

Kliyan: Café Tunico

Gayan A' Design Award Bwonz nan Kategori Grafik

11,087

Gayan Pri Verifye

Verifye Estati Pri pou #89224

Wè Pòtfolyo Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Cafe Tunico Konsepsyon Mak

Yon mak ki tradwi istwa familyal. Kafe, fanmi, 7 timoun ak Mr Tunico. Sa yo se poto nan istwa sa a, e se sa ki tradui logo la. Konsepsyon kafe a diskrè ranplase dot mwen an; chapo konpayon inséparabl la reprezante Mr Tunico; Tipografi a reprezante fanmi tradisyon ak fason an atizanal nan pwodiksyon kafe. Yon konsepsyon sele se idantifye mak la byen vit lè aplike nan divès kote ak objè ak itilize nan T a, premye lèt nan Tunico, chapo l 'ak grenn yo 7 alantou, ki reprezante 7 timoun yo ki moun li te pase eritaj la nan peyi l', li rekòt.

Rekonesans lan

Konsènan A' Design Award Bwonz

Cafe Tunico Konsepsyon Mak se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Cafe Tunico Konsepsyon Mak pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Cafe Tunico Konsepsyon Mak satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Gratitude germinated in the heart of the family. Even after Seu Tunico, the patriarch, divided his land among his seven sons, they remained there, their feet planted and engaged in the care of the land that helped raise them. Moreover, it is with all this love and affection that, after 100 years of hard work and experience, they have decided to take the coffee they plant directly to the table of other families, with the brand that translates their story. A coffee made by those who are proud to do what they love. Coffee, family, 7 children and Mr. Tunico Lucas. These are the pillars of this story, and that's what the logo translated into. The coffee design discreetly replaces point i. The inseparable companion hat represents Mr. Tunico. Typography represents the whole family tradition and the artisanal method of coffee production. A seal is a way of identifying the brand quickly and can be applied to various places and objects. In it we use the T, initial letter of Tunico, with his hat, which always accompanies him, and the grains around, representing the 7 children to whom he passed the legacy of his lands and crops.
Dimansyon & Anbalaj: The packages are filled with roasted coffee and coffee beans, ranging from 250g, 500g and 1kg each. The business cards have standard measures of 5cm x 9cm closed, with a fold.
An institutional film was created for the brand with placement in social media in FullHD.
Etikèt: Brand, logotype, coffee, design, packaging, brazil, arabia, handcraft, craft, family made, 100%, 100 years, handmade
Teknoloji Pwodiksyon: For the Cafe Tunico brand project, were used a variety of materials in the applied parts. Packaging with aluminum inner lining and screen printing in CMYK and a golden Pantone. Special business cards for sellers with printed price lists, billboards and banners. Special packaging is being developed for the brand's premium version on kraft paper with silkscreen, vinyl sticker and a special seal on hot wax.
It was created and produced a film for online placement on social media, filmed on the farm and with Mr. Tunico and his wife.
Defi Dizayn: The roots of the family were built through the coffee. As a child, Mr. Tunico dealt with the planting. Time passed, the family growing, and the coffee was still there, firm and strong. It is more than a seed, it is the translation of all this union. And now, the coffee will not only be produced there, it will be packed and will come to the table of other families.
So bringing all these references was our biggest challenge.
Rechèch: A market research was done to diagnose the most common and generic design styles so that the brand could differentiate itself in a strong and coherent way.
Enspirasyon: The inspiration for this project came from family history and its intrinsic relationship with coffee. Mr. Tunico's grandparents planted the seed that gave rise to the love of coffee. Generations of their families are fruits of this passion. It was with all this love and affection that, after 100 years of hard work and experience, decided to bring the family coffee to all Brazilians. A coffee made by those who are proud to do what they love. 100 years of family, 100% artisan coffee.
Dire Pwojè: February 2018 to may 2019
Fliks Operasyon: The brand have a design that brings tradition of the family in its core, but imposes itself as a modern and current brand, Because of it, it attracts the target audience, as well as establishing itself as a brand of quality and strong in the acting market, with fantastic results in a very short time.
Kredi Imaj: Image credits to Mateus Matos Montenegro and Avalanche Vitória.
Video credits to Mateus Matos Montenegro and Avalanche Vitória.