Digital Design Days Idantite Mak by Jekyll & Hyde is a highly esteemed winner of the very prestigious 2020 A' Design Award Bwonz in Grafik Competition Category.
BwonzGrafik· 2020
Digital Design Days Idantite Mak
Client: Digital Design Days
A' Design Award Bwonz Winner in Grafik Category
Verified Award Winner
Verify Award Status for #89836The Design
About Digital Design Days Idantite Mak
Digital Design Days se yon idantite mak ki te kreye pou yon evènman entènasyonal desen dijital. Logo a se yon siy reaktif ki adapte selon gwosè itilizasyon an lè li chanje frekans eleman endividyèl ki fòme li yo. Lèt D la konstwi apati eleman sa yo epi li evoke limyè, enèji ak mouvman. Yon palèt nèf koulè make diferan edisyon ak peyi yo, pandan yon vèsyon an liy sipòte itilizasyon nwa ak blan. Idantite a fonksyone byen nan medya dijital ak nan enpresyon, nan gwosè piti ak gwo.
The Recognition
About the A' Design Award Bwonz
Digital Design Days Idantite Mak se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Digital Design Days Idantite Mak pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Digital Design Days Idantite Mak satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Digital Design Days is an international digital design event. The logo designed is a responsive sign, able to adapt to the dimension of usage by changing the frequency of the single elements of which it is made, resulting in obtaining an efficient utilization in every different application. It’s a contemporary viewing of brand signature, imagined as a vital and alive structure able to overcome the two dimensional feature.
- Dimensions & Packaging
- Digital Design Days logo has been designed using a rbg native tones palette made of nine colors so to be able to define different festival editions of different countries. The black and white version has been studied and redesigned creating a line version of the logo so to be able, eliminating shadings, to have the same visual result as the colored one.
- Tags
- digital design, innovation, responsive logo, frequency, gradient, brand identity
- Production Technology
- The elaboration of the concept and its possible design solutions were initially designed on paper, then the studio used illustrator (Adobe cc 2018 suite) to develop and realize the new Digital Design Days brand identity. To be able to create a variable logo we've used the morphing tool studying, for each needed dimension, the correct solution of frequency.
- Design Challenge
- With this project jekyll & hyde studio had to present the digital world and its complexity and, at the same time, to adapt it to different sizes and different supports. From small size to bigger ones, the solution reached by the team is able to adapt itself from digital to print. The challenge was to create something new but keeping the previous idea of the pixel as the digital smallest unit still alive. Something that could renew the old logo repositioning it in an international space and in a contemporary world.
- Research
- The initial part of our research was focused on study all the festivals linked to design, especially to digital design. This analysis was visual yet strategic on the positioning of these brands. Then the studio worked on analyzing the values and personality of Digital Design Days, sharing their thoughts with the founder of the event, so to better define it. Then personality definition led to the style definition and only after developing the insides of the brand, we started to design the outside, the shape, the appearance.
- Inspiration
- The new brand signature came up after a research and analyzation of the spirit, the values and the personality of Digital Design Days. The "d" that has been created is light, energy, movement. Jekyll & hyde wanted to design a rebranding still able to summon the previous editions one and to communicate the festival's innovative vision and its ability to create networks, to attract, to propose and make people with different ideas encounter.
- Project Duration
- Jekyll & hyde started to work on this project in September 2018 when Filippo Spiezia, the founder od the Digital Design Days festival, asked them to redesign the identity of its series of events. The rebranding has been showed to the public on July 2019. It has been a long process of research and elaboration to define the new brand signature.
- Operation Flow
- The new brand identity has to represent the internationality of the multiple events. The logo has to be able to adapt by changing and transforming itself so to be displayed into different sizes and so to be representative of its internationality (changing colors to characterize the different event places). Its natural environment is the digital world where it has the capacity to evolve and to show its tridimensional feature, but it still works in the printed world too.
- Patents
- Copyrights belong to Filippo Spiezia, Digital Design Days, 2019.
- Team Members
- Creative Director: Marco Molteni
Creative Director: Margherita Monguzzi
Graphic Designer: Elena Bonanomi
Graphic Designer: Cecilia Della Longa - Image Credits
- #1 - #5: creator jekyll & hyde, Digital Design Days Rebranding, 2019
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