DIY Spice Blends by Chef Heidi Resèt Sosyal Medya Sosyal by Lize-Marie Swan

DIY Spice Blends by Chef Heidi Resèt Sosyal Medya Sosyal by Lize-Marie Swan is a highly esteemed winner of the very prestigious 2020 A' Design Award Ajan in Piblisite Competition Category.

AjanPiblisite· 2020

DIY Spice Blends by Chef Heidi Resèt Sosyal Medya Sosyal

by Lize-Marie Swan

Client: Unilever Food Solutions

A' Design Award Ajan Winner in Piblisite Category

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Colors

The Design

About DIY Spice Blends by Chef Heidi Resèt Sosyal Medya Sosyal

Unilever Solisyon Manje chargé rezidan Chef Heidi Heckmann (Rejyonal Kliyan Chef, Cape Town) yo kreye 11 inik Spices Mele resèt lè l sèvi avèk Robertsons Spice Range la. Kòm yon pati nan "Vwayaj nou an, Dekouvèt ou" kanpay lide a te kreye imaj inik ak desen lè l sèvi avèk engredyan sa yo pou yon plezi kanpay Facebook. Chak semèn Chef Heidi inik melanj Spice te afiche kòm medya ki rich Facebook Canvas Posts. Chak nan resèt sa yo disponib tou pou download iPad sou sit entènèt UFS.com.

The Recognition

About the A' Design Award Ajan

DIY Spice Blends by Chef Heidi Resèt Sosyal Medya Sosyal se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann DIY Spice Blends by Chef Heidi Resèt Sosyal Medya Sosyal pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. DIY Spice Blends by Chef Heidi Resèt Sosyal Medya Sosyal se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unilever Food Solutions tasked resident Chef Heidi Heckmann (Regional
Customer Chef, Cape Town) to create 11 unique Spice Blends recipes using the Robertsons Spice Range. As part of “Our Journey, Your Discovery” campaign the idea was to create unique images and designs using these ingredients for a fun Facebook campaign. Each week Chef Heidi’s unique Spice Blends was posted as media-rich Facebook Canvas Posts. Each of these recipes is also available for iPad download at the UFS.com website.
Dimensions & Packaging: Each design was aprox. 500mmx500mm on a 50mm black painted tile slate. Each recipe is then digitized to an A4 layout for iPad use.
Tags: advertising, Art Direction, photography, illustration,
Production Technology: Each image was produced using the ingredients of each recipe and sourced from the Robertson Spice Range. Each illustration was handcrafted, brushed and composited on a black tile slate and took with a DSLR camera in the studio.
Inspiration: The inspiration for each of these images came from the Spice Blend recipes names. These images were meticulously crafted by brushing the various spice ingredients together to form and switch on the senses in 11 eye-catching designs.
Project Duration: The campaign ran from 27 Jun 2017 to 14 Jun 2017 on the Unilever Food Solution SA facebook page.
Team Members: Copywriter/Art Director: Lize-Marie Swan
Account Exec: Cheila Madureira
Account Exec: Sarah Bartholomew