Feira do Alvarinho Kanpay Piblisite by Fabio Alves

Feira do Alvarinho Kanpay Piblisite by Fabio Alves is a highly esteemed winner of the very prestigious 2020 A' Design Award Ajan in Piblisite Competition Category.

AjanPiblisite· 2020

Feira do Alvarinho Kanpay Piblisite

by Fabio Alves

Client: MarkaBranka

A' Design Award Ajan Winner in Piblisite Category

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Verified Award Winner

Verify Award Status for #91133

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Colors

The Design

About Feira do Alvarinho Kanpay Piblisite

Feira fè Alvarinho se yon fèt diven anyèl ki pran plas nan Moncao, nan Pòtigal. Pou kominike evènman an, li te kreye yon Peyi Wa ansyen ak fiktiv. Avèk pwòp non ak sivilizasyon, Wayòm Ini Alvarinho, ki deziyen konsa paske Moncao se ke yo rekonèt kòm bèso a diven Alvarinho, te enspire nan istwa reyèl la, kote, moun Iconiţă ak lejand nan Moncao. Pi gwo defi nan pwojè sa a se te pote istwa a reyèl nan teritwa a nan konsepsyon an karaktè.

The Recognition

About the A' Design Award Ajan

Feira do Alvarinho Kanpay Piblisite se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Feira do Alvarinho Kanpay Piblisite pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Feira do Alvarinho Kanpay Piblisite se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With the slogan The Biggest Wine Party in Portugal, the multimedia advertising campaign shows that Feira do Alvarinho is more than just an annual entertainment event with food, wine and music. It is an affirmation of the identity of a territory, rich in resources and with a unique geographical location, that makes itself known by its traditions, customs and places. Here, the production of Alvarinho wine plays an important economic and social role.
Dimensions & Packaging: Poster 42x60 cm. Brochure 35x25 cm, 8 pages. Outdoor advertising with specific dimensions. Full 3D modelled and animated video adapted to the different social standard sizes.
Tags: Feira do Alvarinho, Moncao, Wine Party, Portugal, Multimedia, Advertising, Campaign, Illustration, Design, Character Design, Event, Promotional video, Animation 3D
Production Technology: Offset and digital printing. Full 3D modelled and animated video. Merchandising and Mascot with specific production.
Design Challenge: The biggest challenge of this project was the handmade illustration, the character design process of creating The Kingdom of Alvarinho without neglecting or twisting the elements and details of the history, iconic and legendary people, mythological figures, places and rest of civilization. We carried the real story of the territory into character design.
Research: Without ever losing the focus on promotion and commercialization of Alvarinho wine, we created a new kingdom, The Kingdom of Alvarinho, and told its story in a storytelling way. We used different advertising tools on the multimedia campaign, such as illustrations for the main poster, brochure, magazine/journal ads and outdoor advertising, 3D animated promotional video, merchandising, new website, radio jingle and even the official mascot. All of them developed to reinforce the Alvarinho condition as a strategic instrument in the economic competitiveness of the region.
Inspiration: Feira do Alvarinho is an annual wine party that takes place in Moncao, in Portugal, more precisely in the middle of a leafy park nearby river Minho, close to the Galician border. To communicate the event, we created an ancient and fictional kingdom, unmentioned in the history books. We named it The Kingdom of Alvarinho because Moncao is known as the cradle of Alvarinho wine. With own name and civilization, it was inspired in the real history, places, iconic people and legends of Moncao.
Project Duration: From February to July 2019, in Moncao, Portugal.
Operation Flow: Poster, Brochure, Magazine and Journal ads, Outdoor Advertising, 3D animated promotional video, Website, Mascot, Radio jingle and Merchandising.
Team Members: Fabio Alves
Marcio da Rocha
Rafael Pereira
Image Credits: MarkaBranka, 2019