Sincha-Man Idantite Antrepriz by Donggyun Kang

Sincha-Man Idantite Antrepriz by Donggyun Kang is a highly esteemed winner of the very prestigious 2020 A' Design Award Bwonz in Grafik Competition Category.

BwonzGrafik· 2020

Sincha-Man Idantite Antrepriz

by Donggyun Kang

Client: Sinchaman

A' Design Award Bwonz Winner in Grafik Category

11,819

Verified Award Winner

Verify Award Status for #91597

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Sincha-Man Idantite Antrepriz

Sincha-Man se yon pwogram idantite antrepriz ki kreye pou yon ti sèvis lokasyon ak livrezon machin. Idantite a bati alantou yon pèsonaj ewo, paske moun rekonèt ewo yo fasilman gras ak senbòl yo. Ilistrasyon, ikòn, senbòl ak tipografi ki trase ak liy ble frèt eksprime onètte, konfyans ak vitès. Yon motif ki sijere yon oreyòl ewo ranfòse tèm nan. Menm eleman yo aplike yon fason konsistan sou tout medya, kit sou entènèt kit an deyò li. Objektif idantite a se bay nouvo mak la yon rekonesans solid ansanm ak yon bon enpresyon nan yon mache ki gen anpil konkirans.

The Recognition

About the A' Design Award Bwonz

Sincha-Man Idantite Antrepriz se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Sincha-Man Idantite Antrepriz pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Sincha-Man Idantite Antrepriz satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sinchaman is a small-scale brand that provides a car-lease&rental service started from a one-man business. In the situations of the saturated market, preoccupancy of large companies and the importance of economy of scale, we judged that implanting strong recognition and favorable impression to customers are important to enter the market and establish itself successfully as a new brand. Building only one strong brand image from brand naming to identity was demanded to establish that.
Dimensions & Packaging: Design elements are consistently communicated via a variety of contact media, both online and offline, that is perceived as a unique brand experience that only the 'Sinchaman' can offer.
Tags: Sinchaman, CI, BI, Corporate Identity, Brand Identity
Production Technology: Illustrations that symbolize honesty, trust, and power of quickness, motifs that symbolize hero's halo effect, cool blue line colors, icons, symbols, and typography intuitively convey the pride and mindset of the 'Sinchaman' for the rental &lease service he wants to offer his customers.
Design Challenge: The brand Sinchaman understands difficulties customers suffer and the situation of the market,
and it deduces tone and manner that leads the brand to resolve them.
Research: We need to convey the strong image to enter the competitive market.
Through the hero based on the brand core values, we set a strategy of personifying the brand image to step close to customers friendly and leave a strong impression.
Inspiration: Lots of heroes have their own symbols, and people recognize them by their symbols. Sinchaman also enables people to recognize Sinchaman by the symbol.
Project Duration: The project started in December 2018 and finished in March 2019 in Republic of Korea.
Operation Flow: Sinchaman is a car rental service brand that works with the right mind-set in the competitive and complex market of car rental service. provides guides which are kind as bright light to customers who have difficulty from a complicated procedure of car rental service, and thinks honest quotation and sincere movement is the fastest way of service for customers. wishes to be remembered for a long time as a brand that gives strong faith in the confusing market with information overload.
Team Members: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim