Macy’s Website Fonksyon Prensipal: Entèfas Sit Wèb pa Willy Lai and Dave Torres

Dizayn Macy’s Website Fonksyon Prensipal: Entèfas Sit Wèb pa Willy Lai and Dave Torres se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2020 A' Design Award Ajan nan Kategori Konpetisyon Entèfas.

AjanEntèfas· 2020

Macy’s Website Fonksyon Prensipal: Entèfas Sit Wèb

pa Willy Lai and Dave Torres

Kliyan: Macy's

Gayan A' Design Award Ajan nan Kategori Entèfas

41,264

Gayan Pri Verifye

Verifye Estati Pri pou #94023

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Macy’s Website Fonksyon Prensipal: Entèfas Sit Wèb

Sit Wèb Macy's se yon entèfas komès an detay sou entènèt ki pèmèt kliyan yo gade epi achte pwodwi Macy's ofri yo. Yo te redisinen sit wèb la an repons a kòmantè kliyan yo, sa ki bay yon aranjman pwòp e senp ki enspire pa medya mòd ak pwodwi teknoloji pou konsomatè. Teknoloji wèb ki reyaji pèmèt aksè atravè òdinatè pòtab, tablèt ak smatfòn. Yon rechèch apwofondi te gide travay la, ki gen ladan sondaj itilizatè, entèvyou, tès A/B ak tès itilizabilite. Estrikti ki pi senp la senplifye pwosesis achte a epi amelyore angajman itilizatè yo.

Rekonesans lan

Konsènan A' Design Award Ajan

Macy’s Website Fonksyon Prensipal: Entèfas Sit Wèb se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Macy’s Website Fonksyon Prensipal: Entèfas Sit Wèb pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Macy’s Website Fonksyon Prensipal: Entèfas Sit Wèb se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Dimansyon & Anbalaj: We developed resonsive web design across different devices.
Etikèt: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Teknoloji Pwodiksyon: We utilized modern responsive web technologies.
Defi Dizayn: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Rechèch: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Enspirasyon: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Dire Pwojè: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Fliks Operasyon: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Manm Ekip: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Kredi Imaj: Images courtesy of Macys.