Macy’s App Redesign Primary Function: Aplikasyon Achte sou Telefòn Mobil pa Willy Lai and Dave Torres

Dizayn Macy’s App Redesign Primary Function: Aplikasyon Achte sou Telefòn Mobil pa Willy Lai and Dave Torres se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2020 A' Design Award Ajan nan Kategori Konpetisyon Mobil.

AjanMobil· 2020

Macy’s App Redesign Primary Function: Aplikasyon Achte sou Telefòn Mobil

pa Willy Lai and Dave Torres

Kliyan: Macy's

Gayan A' Design Award Ajan nan Kategori Mobil

25,706

Gayan Pri Verifye

Verifye Estati Pri pou #94021

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Macy’s App Redesign Primary Function: Aplikasyon Achte sou Telefòn Mobil

Aplikasyon Macy's se yon aplikasyon achte sou telefòn mobil ki te redizène an 2019 pou aparèy Android ak iOS. Aplikasyon an pèmèt kliyan yo gade epi achte pwodwi mòd, bèlte ak pwodwi pou lakay soti nan yon smartphone oswa yon tablèt. Aranjman an klè epi senp, epi li pran enspirasyon vizyèl nan medya mòd ak pwodwi teknoloji pou konsomatè. Zouti ki baze sou kamera sipòte fonksyon eskane epi peye, epi karakteristik reyalite ogmante pèmèt kliyan yo gade pwodwi yo davans anvan yo achte. Redizayn nan te baze sou rechèch itilizatè apwofondi ak sou fidbak kliyan, epi angajman itilizatè te ogmante apre lansman an.

Rekonesans lan

Konsènan A' Design Award Ajan

Macy’s App Redesign Primary Function: Aplikasyon Achte sou Telefòn Mobil se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Macy’s App Redesign Primary Function: Aplikasyon Achte sou Telefòn Mobil pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Macy’s App Redesign Primary Function: Aplikasyon Achte sou Telefòn Mobil se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: In 2019, we redesigned Macys app in direct response to customer feedback that our site was in need of improvement. We launched a new app design that was clean, simple, and fashion-inspired. User engagement increased dramatically following the launch of the new design.
Dimansyon & Anbalaj: We developed native apps for Android and iOS platforms.
Etikèt: Macys, Macys App, App, Redesign, UX, user experience, fashion, e-commerce
Teknoloji Pwodiksyon: We utilized native app technologies, including camera-based features for scan and pay, and augmented reality features.
Defi Dizayn: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Rechèch: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Enspirasyon: The design of our new app was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Dire Pwojè: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Fliks Operasyon: Users can access the app via a smartphone or table. The new app design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Manm Ekip: Willy Lai
Dave Torres
Olchi Skant
Ricky J Li
Tussanee Garcia-Shelton
Philis Liu
Amanda Richardson
Stephanie Houle
Kredi Imaj: Images courtesy of Macys.