ODTU Sanat 20 Konsepsyon Vizyèl Idantite by Kenarkose Creative

ODTU Sanat 20 Konsepsyon Vizyèl Idantite by Kenarkose Creative is a highly esteemed winner of the very prestigious 2020 A' Design Award Ajan in Grafik Competition Category.

AjanGrafik· 2020

ODTU Sanat 20 Konsepsyon Vizyèl Idantite

by Kenarkose Creative

Client: Middle East Technical University

A' Design Award Ajan Winner in Grafik Category

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Colors

The Design

About ODTU Sanat 20 Konsepsyon Vizyèl Idantite

Pou 20yèm ane a nan ODTU Sanat, yon festival atizay chak ane ki te fèt nan Mwayen Oryan teknik Inivèsite, demann lan te bati yon lang vizyèl yo mete aksan sou 20 an konsekan nan festival la. Kòm te mande, yo te 20yèm ane a nan festival la mete aksan sou pa apwoche li tankou yon moso atizay ki kouvri yo dwe inogire. Lonbraj nan kouch yo menm koulè ki fòme nimewo yo 2, ak 0 kreye yon ilizyon 3D. Sa a ilizyon bay santi an sekou ak nimewo yo sanble tankou yo fonn nan background nan. Chwa nan koulè rete vivan kreye yon kontras sibtil ak trankilite a nan tranble nan 20.

The Recognition

About the A' Design Award Ajan

ODTU Sanat 20 Konsepsyon Vizyèl Idantite se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann ODTU Sanat 20 Konsepsyon Vizyèl Idantite pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. ODTU Sanat 20 Konsepsyon Vizyèl Idantite se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As per the request from the institution, the 20th year of the festival was emphasized by approaching it like a covered art piece to be unveiled. Shadows of the same colored layers that form the numbers 2, and 0 created a 3D illusion. This illusion gives the feeling of relief and the numbers look like they melted into the background. The vivid color choice creates a subtle contrast with the tranquility of the wavy 20. The visual identity was adopted to many printed and digital media in various sizes.
Dimensions & Packaging: The smallest printed material was the event program brochure with the dimensions of an A6 sized paper. The biggest printed materials were the banners hanged outside the Metu Culture and Convention Center with the dimensions of 5m x 8m.
Tags: Visual Identity, Visual Communication, Graphic Design, Branding
Production Technology: As in each year of the festival, the visual identity was supposed to be mostly projected through printed materials. The design idea for the 20th year required the sense of depth and this depth was achieved by the careful use of shadows in between the same colored layers to give the sense of a relief surface.
Design Challenge: Odtu Sanat administrative committee is a crowded team consisting of members with various design and fine arts backgrounds. The creative challenge was to come up with a design idea that could bring together the challenging opinions of the committee into a single system. In addition, visibility, legibility, noticeability were the most important challenges since there were many printed and digital materials to be designed and produced.
Research: This was the fourth consecutive year of the team designing the visual identity system for Odtu Sanat. Also, being graduated from Odtu the whole design team is quite familiar with the university values and its identity. Therefore, the research phase for this project was done both consciously during the design process but it was also supported subconsciously by the knowledge came from the familiarity with the institution.
Inspiration: Odtu Sanat is an annually held art festival by one of the most successful state universities of Turkey, Middle East Technical University. The festival is centered around an exhibition under the established theme of the year and is supported by various events that last about a month. For the 20th year of the festival, the request from the institution was to build a visual language to highlight the consequent 20 years of the festival.
Project Duration: The project started in October 2018 in Ankara and finished in March 2019.
Operation Flow: Metu campus is the biggest green area in Ankara thanks to its large forest that accompanies its own natural habitat. The whole campus was once a vast arid land and is the outcome of the Metu Afforestation Project. The biggest challenge was to be easily recognized in this green campus. In order to immediately grab the attention of the audience, a distinctive vibrant coral color was selected that stands out among the shades of green.
Team Members: Merve Okcu
Gizem Akdag
Haktan Aksu
Pelin Bilgin
Image Credits: All visual materials were designed and produced by Kenarkose Creative.