Korea Sport Coach Federation Mark Ak Idantite Vizyèl by Yena Choi and Jinha Seo

Korea Sport Coach Federation Mark Ak Idantite Vizyèl by Yena Choi and Jinha Seo is a highly esteemed winner of the very prestigious 2020 A' Design Award Bwonz in Grafik Competition Category.

BwonzGrafik· 2020

Korea Sport Coach Federation Mark Ak Idantite Vizyèl

by Yena Choi and Jinha Seo

Client: Korea Sport Coach Federation

A' Design Award Bwonz Winner in Grafik Category

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Verified Award Winner

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Colors

The Design

About Korea Sport Coach Federation Mark Ak Idantite Vizyèl

KSCF se yon divizyon espò Koreyen ki rasanble ekspè ki gen rapò ak espò ki gen ladan aktif ak ansyen jwè ekip nasyonal, antrenè, ak mèt ekip espò. Se logo la kè trase soti nan aks la XY, ki reprezante gwo fèt atlèt la a ak adrenalin, dedikasyon antrenè a ak afeksyon pou ekip yo ak renmen an jeneral pou espò. Logo nan kè konsiste de kat moso devinèt: zòrèy, flèch, pye, ak kè. Zòrèy la senbolize koute, flèch la senbolize objektif ak direksyon, pye a senbolize kapasite, ak kè a senbolize pasyon.

The Recognition

About the A' Design Award Bwonz

Korea Sport Coach Federation Mark Ak Idantite Vizyèl se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Korea Sport Coach Federation Mark Ak Idantite Vizyèl pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Korea Sport Coach Federation Mark Ak Idantite Vizyèl satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: KSCF is a Korean sports division that gathers experts related to sports including active and former national team players, coaches, and sports team owners. The heart logo consists of four puzzle pieces. Ear, arrow, foot, and heart. The ear symbolizes listening, the arrow symbolizes goal and direction, the foot symbolizes ability, and the heart symbolizes passion. The puzzle pieces come together much like athletes and coaches come together to achieve their goal.
Dimensions & Packaging: eco bags, 30cm X 29 cm
members' booklet, A5 size paper
Tags: Branding, BI, Graphic design, Brand Identity, Sports, Sports Design, Visual Communication, Visual Identity, VI, Stationery, Sports Design, Logo
Production Technology: For the eco bags' printing method, we used digital printing rather than silk screen because we had many colors on our design. For the members' booklet, we used Scotland paper for the cover/back cover, and Vent Nouveau for the inner pages.
Design Challenge: The hardest part was to develop the typefaces for KSCF especially Korean typefaces. We came up with identifiable and unique typefaces in English and now we are on final stage, but Korean typefaces is composed with many combinations, so it takes long time to finalize it.
Research: We had many interviews with National Team Players, Coaches, National Sports Juries, and club owners.
We actively went out to the fields, observed, and talked with them.
Inspiration: The heart logo is drawn from the X-Y axis, which represents the athlete's euphoria and adrenaline, the coach's dedication and affection for their teams and the general love for sports.
Project Duration: Started in August 2019 in Seoul, Korea and finished 1st Logo Type part and, some Visual Identities in January 2020 and still on going.
Operation Flow: When there is members' forum, events, marathon, PE activities, classes, and etc, the KSCF logo and VI will be applied on the banners, books, posters and stationeries and many kinds of PR products.
Patents: Trademark 2020 Yena Choi, James Kim
Team Members: B for Brand Creative Team
Image Credits: B for Brand Creative Team