Project Yellow Mak Pwomosyon by Yu Chen is a highly esteemed winner of the very prestigious 2020 A' Design Award Ajan in Grafik Competition Category.

AjanGrafik· 2020

Project Yellow Mak Pwomosyon

by Yu Chen

Client: Hubei University of Technology

A' Design Award Ajan Winner in Grafik Category

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Verified Award Winner

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Colors

The Design

About Project Yellow Mak Pwomosyon

Pwojè jòn se yon pwojè atizay konplè ki konstwi konsèp vizyèl nan tout bagay se jòn. Selon vizyon kle a, gwo ekspozisyon deyò yo pral fèt nan plizyè vil yo, epi yon seri de dérivés kiltirèl ak kreyatif yo pral pwodwi nan menm tan an. Kòm yon IP vizyèl, Pwojè jòn gen yon imaj vizib konvenkan ak konplo koulè enèjik yo fòme yon vizyon inifye kle yo, ki fè moun inoubliyab. Apwopriye pou gwo-echèl pwomosyon sou entènèt ak offline, ak pwodiksyon an nan dérivés vizyèl, li se yon pwojè konsepsyon inik.

The Recognition

About the A' Design Award Ajan

Project Yellow Mak Pwomosyon se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Project Yellow Mak Pwomosyon pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Project Yellow Mak Pwomosyon se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The first stage of Project Yellow has been used for the visual promotion of Jiangsu TV's variety show OPEN, and it will cooperate with Chinese star Huang Minghao for further public publicity. After that, it will carry out a larger scale visual tour exhibition and brand cooperation, hoping to build a new set of visual IP in China.
Dimensions & Packaging: Cultural and creative products, large outdoor billboards, streaming media visual communication, variety show visual enhancement.
Tags: Yellow, IP, Creative, Visual, Media
Production Technology: Sculpture, 3D model, 3D printing, photography, spot color printing.
Design Challenge: I spent a long time on visual impact, spent a lot of time in the process of 3D modeling and 3D rendering, after constantly adjusting the visual language, 3d elements, and finally completed the project.
Research: Yellow is a fascinating color, and it is visually very dynamic. After careful consideration, I decided to use yellow for the key vision. All kinds of interesting sculptures, 3D models of science fiction, and some fashionable elements are combined to show the theme that everything is yellow.
Inspiration: Project Yellow is a comprehensive art Project that constructs the visual concept of Everything is Yellow. According to the key vision, large outdoor displays will be made in various cities, and a series of cultural and creative derivatives will be produced at the same time.
Project Duration: The project began in September 2019 and was completed in January 2020.
Operation Flow: Project Yellow's strong visual impact is in line with the current mainstream young people's aesthetic perception of trends, and its visual extensibility is very strong. In the future, Project Yellow will cooperate with multiple brands to create more visual art products.
Patents: Yu Chen
Team Members: Yu Chen
Image Credits: Yu Chen