Hak Hi Kong Yong Yon Pò Rebranding by Shih Pei, Huang and Chia Lin, Wang

Hak Hi Kong Yong Yon Pò Rebranding by Shih Pei, Huang and Chia Lin, Wang is a highly esteemed winner of the very prestigious 2020 A' Design Award Ajan in Grafik Competition Category.

AjanGrafik· 2020

Hak Hi Kong Yong Yon Pò Rebranding

by Shih Pei, Huang and Chia Lin, Wang

Client: National Yunlin University of Science and Technology

A' Design Award Ajan Winner in Grafik Category

52,931

Verified Award Winner

Verify Award Status for #99273

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hak Hi Kong Yong Yon Pò Rebranding

Pwopozisyon an itilize twa konsèp pou rebati sistèm CI la pou Yong-An Fishing Port. Premye a se yon nouvo logo kreye ak espesifik materyèl vizyèl ekstrè nan karakteristik kiltirèl nan kominote a Hakka. Pwochen etap la se yon re-envestigasyon nan eksperyans amizman, Lè sa a, kreye de maskot karaktè reprezante epi kite yo parèt nan atraksyon nouvo pou gide touris nan pò a. Denye men pa piti, planing nèf tach anndan, ki antoure ak aktivite amizman ak kuizin bon gou.

The Recognition

About the A' Design Award Ajan

Hak Hi Kong Yong Yon Pò Rebranding se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Hak Hi Kong Yong Yon Pò Rebranding pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Hak Hi Kong Yong Yon Pò Rebranding se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The proposal use three concepts to rebuild the CI system for Yong An Fishing Port.
The first is a new logo creating with specific visual material extracted from cultural characteristics of the Hakka community.
Next step is a reinvestigation of entertainment experience, then create two mascot characters representing and let them appear in new attractions for guiding tourist into the port.
Last but not least, planing nine spots inside, surrounding with entertainment activities and delicious cuisines.
Dimensions & Packaging: In order to make the new identity color scheme coherent with original colors of existed buildings on the site of Yong An Fishing Port and unifying the whole vision sight, four distinguished color are picked from the surrounding buildings as standard color plan.
Tags: Yong An Fishing Port rebranding and early recreation resource planning
Production Technology: Except for consanguinity, HAK HI KONG will make any guest who playing through the sceneries of the Yong An Fishing Port becomes a Hakka people inadvertently. The meaning of guest and Hakka are same in Traditional Chinese Characters, but represent two different explanations.
Inspiration: Taiwan is an island country owning numerous of ports, and there is only one of them belongs to the Hakka people, the Yong An Fishing Port, which consist of Hui shi Hakka a branch of Hakka and live by the sea, but this fishing port isn’t different of others in Taiwan, and that also is the inspiration source of the proposal creation.
The proposal creates a new visual style and concept that only belongs to the Hakka, make it become the truly Hakka’s port for its rich cultural visual identity.
Team Members: Chia Lin,Wang