Fairy Tale Travel Tankönyv by Kiwook Kim is a highly esteemed winner of the very prestigious 2025 Ezüstdíj A' Design Award in Oktatás, taneszköz és képzési tartalom tervezése Competition Category.
EzüstOktatás· 2025
Fairy Tale Travel Tankönyv
by Kiwook Kim
Client: MiraeN
Ezüstdíj A' Design Award Winner in Oktatás Category
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The Design
About Fairy Tale Travel Tankönyv
A Fairy Tale Travel (Meseutazás) egy tankönyvsorozat, amelyet koreai általános iskolás tanulók számára terveztek. A könyvek mesekoncepciót alkalmaznak, hogy egységes megjelenést adjanak az egész sorozatnak, és élvezetessé tegyék a tanulást. Minden tankönyvben karakterkalauzok jelennek meg, akik végigvezetik a diákokat a leckéken. A meleg színek, a kézzel rajzolt illusztrációk, a lágy tipográfia és az ívelt formák barátságos megjelenést kölcsönöznek. Minden évfolyamhoz és félévhez más-más fő szín tartozik, így a tananyagok könnyen megtalálhatók. A borítók holografikus nyomtatással készültek, valamint antimikrobiális fóliabevonatot és tintát alkalmaztak a biztonságosabb használat érdekében.
The Recognition
About the Ezüstdíj A' Design Award
Fairy Tale Travel Tankönyv az Ezüstdíj A' Design Award győztese, óriási presztízsű elismerés a csúcskategóriás, lenyűgöző és impozáns dizájnoknak. Az ezüstgyőztesek rendkívül ragyogó és nagyon kreatív művek, amelyek szemléltetik tervezőik kiemelkedő szakértelmét, tehetségét és éleslátását. Fairy Tale Travel Tankönyv-tól azt várják, hogy csodálatos, mintaszerű mű legyen, amely figyelemre méltóan professzionális és mélyen innovatív. Ez az Ezüstdíj A' Design Award kitüntetést elnyert dizájn igen figyelemre méltó, csodált találmány, amely szolgálja, és előre viszi a művészet, a tudomány, a dizájn és a technológia határait. Fairy Tale Travel Tankönyv széles körben irigyelt alkotás, amely felkelti a vágyakat, pozitív érzéseket hoz, és csodálatot és ámulatot gyújt.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project is designed for elementary school students in Korea.
Storytelling is developed with the concept of a "fairy tale book" to give consistency to the entire textbook and to help children feel the fun of learning.
In each textbook, character friends guide the textbook learning journey and act as guides to induce interest.
It is designed to be friendly to children by using warm colored hand drawings, typography, and curved shapes. - Dimensions & Packaging
- Product dimension: width 220 x height 220 mm
Package: This is a activity pocket (including the back surface of textbooks) - The activity pocket included in the textbook.
This activity pocket uses various activities to easily organize various activities, maintain various activities. - Production Technology
- It is composed of convenience and usability as the top priority for elementary school learners.
By applying different main colors for each grade and semester, you can quickly and easily find learning materials.
In addition, holographic gourd was used on the cover to visually express the imaginary space of fairy tale travel, and antiviral rotation printing technology was applied to make it safer for children to use textbooks using antimicrobial film coatings and antimicrobial ink. - Design Challenge
- Unlike existing textbooks, the initial planning was important to conduct consistent storytelling. The feasibility was ambiguous at the time of the initial planning due to an attempt of design style that was not tried in existing textbooks, but we were able to set the desired direction through a lot of communication with the editor so that the contents of the textbook could be expressed well like a fairy tale.
- Research
- The design concept of elementary school textbooks is based on fairy tale books, and it captures children's curiosity and imagination by making ordinary daily life feel like a place for adventure and exploration.
Cute and friendly characters appear in each elementary school textbook to guide children into the world of fairy tales so that they can be interested in learning.
Because of this, the textbook will be a space where children create their own stories beyond just learning tools. - Inspiration
- Most of the existing textbooks are organized without a consistent story throughout the textbook.
It is a project that started with the idea of 'If there is a textbook such as a fairy tale book, wouldn't it be easier and more enjoyable for children to learn?'
Also, I wanted to make a textbook that learners want to have, just like choosing and purchasing a fairy tale book with a pretty drawing style at a bookstore. - Project Duration
- The elementary textbook design project will begin in March 2023 and end in March 2024, complete the review and start selling in 2025.
- Operation Flow
- The design was created with a focus on connection, softness, and fluidity, ensuring both visual comfort and enjoyment during learning. Each textbook incorporates imaginative worlds to stimulate visual interest, while the cloud-inspired title typography conveys a soft and dreamy atmosphere. Through a design that sparks imagination, students are guided beyond reality into the world of elementary school textbooks. This approach helps them perceive textbooks as an adventure, fostering greater engagement and enthusiasm for learning.
- Team Members
- Creative Director: Hyunji Son
Project Manager: Kiwook Kim
Designer: Dan-bi Kim / Gil-sung Jung / Meong-hee lee
Illustrator: Somdoo / Bokyeong Kang / Sooa Lee
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