South Branch Sign Desain Interior Restoran by Tiao Ouyang

South Branch Sign Desain Interior Restoran by Tiao Ouyang is a highly esteemed winner of the very prestigious 2020 A' Design Award Perunggu in Desain Ruang Interior dan Pameran Competition Category.

PerungguInterior· 2020

South Branch Sign Desain Interior Restoran

by Tiao Ouyang

Client: Oytt Design

A' Design Award Perunggu Winner in Interior Category

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Verified Award Winner
Verify Award Status for #100068

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Colors

The Design

About South Branch Sign Desain Interior Restoran

South Branch Sign merupakan desain interior sebuah restoran waralaba bergaya Hong Kong di Changzhou. Proyek ini mencakup total area seluas 500 meter persegi. Perbedaan material dan warna menjadi penanda area-area fungsional, sehingga sekat fisik dapat dikurangi dan tata ruang terbaca melalui pembagian yang tak kasatmata. Terrazzo, kayu, kulit, dan cermin menghadirkan tekstur ruang yang kaya dan beragam. Garis-garis mulus mengalir di sepanjang dinding dan plafon, sementara pencahayaan tanam menonjolkan detail-detail halusnya. Hasilnya adalah ruang yang tenang dan transparan dengan tekstur yang sederhana serta karakter modern yang rasional.

The Recognition

About the A' Design Award Perunggu

South Branch Sign Desain Interior Restoran adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. South Branch Sign Desain Interior Restoran diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. South Branch Sign Desain Interior Restoran memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this case, the design team follows the brand's consistent concise approach, focusing on highlighting the virtual and real space and liquidity. With transparent, pure and delicate visual presentation, in a rational and fashionable style, the designers get rid of the public's inherent impression of Hong Kong-style restaurants, which is flexible and comfortable.
Dimensions & Packaging: The project covers a total of 500 square meters. As far as the eye can see, the smooth lines are laid out on the facade and the top, outlining the delicate texture details, and the inlaid exquisite lighting makes the texture sublimate.
Tags: Interior, Restaurant, Commercial, Modern, Simple, New Hong Kong Style, South Branch Sign, Fashionable
Production Technology: The designers uses different materials and colors to distinguish different functional areas, which reduces the physical partition in space and makes the functional layout appear in the invisible partition, and has a great sense of bulk. At the same time, it shows a simple texture in the design.
Design Challenge: Compared with last year's South Branch Sign Jiangyin project, although this case is more concise and low-key, its temperament is more mature and stable, just like the process of brand growth, from immature to mature, step by step, with the trend, and with the time. Here, we can not find the old Hong Kong-style noise, both the implicit tenderness of the East and the classical rhythm of the West, so compatible and new style, like the heart of Hong Kong.
Research: The quality and variety of products are only the basic demands of diners, while situational environment, personalization and brand aesthetics are the important factors of brand circle fans. Therefore, how to have both "authentic Hong Kong taste" and a new perspective and thinking has become the focus of space expression in this case.
Inspiration: This is a branch design of Hong Kong-style chain brand restaurant. The designer starts from the inner dimension of environmental construction, through in-depth thinking and combing the relationship between food and culture, fashion and tradition, and disseminates the emotional communication channel to the heart.
Project Duration: The project started in March 2019 in Changzhou and finished in May 2019 in Changzhou.
Operation Flow: With the help of terrazzo, wood, cortex and mirror, the interface between the two rooms is not only transitional extension, but also detail level, which sets off a rich and diverse spatial texture.
Patents: Copyrights belong to Tiao Ouyang, 2019.
Team Members: Tiao Ouyang
Danfeng Zhou
Yang Li
Image Credits: Image #1: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #2: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #3: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #4: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #5: Photographer Yiwen Xu, South Branch Sign, 2019.