Yic Barbecue Market Interior Restoran by Qing Dong

Yic Barbecue Market Interior Restoran by Qing Dong is a highly esteemed winner of the very prestigious 2020 A' Design Award Perunggu in Desain Ruang Interior dan Pameran Competition Category.

PerungguInterior· 2020

Yic Barbecue Market Interior Restoran

by Qing Dong

Client: MET Creative Brand

A' Design Award Perunggu Winner in Interior Category

12,669

Verified Award Winner

Verify Award Status for #100070

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Yic Barbecue Market Interior Restoran

Yic Barbecue Market adalah sebuah interior restoran seluas 280 meter persegi. Rancangannya menyimpang dari kedai barbeku tradisional melalui identitas merek yang berbasis pada karakter dinosaurus alien kecil. Di area pintu masuk, sesosok figur yang mengenakan masker oksigen menyambut orang yang lewat sekaligus memberikan ekspresi yang sederhana dan jelas pada fasad. Baja nirkarat bercermin membentuk plafon yang menerus dan menghadirkan suasana bersantap yang dramatis. Pipa pembuangan asap di area barbeku mengambil bentuk UFO. Area tempat duduk dipisahkan melalui perubahan warna, dekorasi, dan bentuk furnitur, bukan melalui dinding pembatas.

The Recognition

About the A' Design Award Perunggu

Yic Barbecue Market Interior Restoran adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Yic Barbecue Market Interior Restoran diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Yic Barbecue Market Interior Restoran memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to distinguish itself from the traditional barbecue shop, designers carried out strategy output and IP creation for the whole brand of Yic. At the same time, they have also carried out brand differentiation positioning, through the cross-border integration of IP and space, to create a unique brand image. Therefore, this case is not only a barbecue shop, but also an alien small dinosaur trend shop.
Dimensions & Packaging: The project covers a total of 280 square meters.
Tags: Interior, Restaurant, Commercial, Modern, Simple, Barbecue Planet Space Station, UFO, Futuristic
Production Technology: With the help of mirror stainless steel, the interior forms a continuous dramatic ceiling space, a visual impact dining environment. It not only enhances the customer experience, but also shows a unique and modern interpretation of traditional cuisine.
Design Challenge: There is no deliberate use of partitions or walls to divide the space in the seat area, but the use of color change, decoration conversion, desk and chair modelling and other ways, injecting a clear difference in each area design.
Research: "Fashion" is never a bluff, but a proper brand tone. The glowing orange planet and the futuristic structure design make the diners feel like they are on the mysterious Zila planet, creating a sense of vision back to the future.
Inspiration: In the doorway area, the little ZILA monster wearing an astronaut's oxygen mask fires cute light waves at the passers-by. The application of this kind of fashion doll with lovely style can not only satisfy the novelty and interesting customer experience, value and satisfaction, but also represent the spiritual orientation and aesthetic interest of modern people. At the same time, it also makes the facade of the whole restaurant form a simple and prominent expression.
Project Duration: The project started in October 2018 in Suqian and finished in December 2018 in Suqian.
Operation Flow: The smoke exhaust pipe in the barbecue area is designed to be a UFO shape, so that the whole design has a well-arranged layers, which can better display personality and taste. The texture of metal is presented by simple lines. The collision of material and color forms an effective sensory discrimination, full of three-dimensional sense.
Patents: Copyrights belong to Qing Dong, 2018.
Team Members: Qing Dong
Jie Chen
Ting Pan
Image Credits: Image #1: Photographer Ming Chen, YIC BBQ Market, 2018.
Image #2: Photographer Ming Chen, YIC BBQ Market, 2018.
Image #3: Photographer Ming Chen, YIC BBQ Market, 2018.
Image #4: Photographer Ming Chen, YIC BBQ Market, 2018.
Image #5: Photographer Ming Chen, YIC BBQ Market, 2018.