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Perception Kafe oleh Haejun Jung - Feelament

Karya Perception Kafe oleh Haejun Jung - Feelament adalah pemenang yang sangat dihormati dari 2020 A' Design Award Platinum yang sangat bergengsi dalam Kategori Kompetisi Desain Ruang Interior dan Pameran.


PlatinumInterior· 2020

Perception Kafe

oleh Haejun Jung - Feelament

Klien: Perception

Pemenang A' Design Award Platinum dalam Kategori Interior

1,150,873

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #100227

Warna

Desain

Tentang Perception Kafe

Kafe kecil bernuansa kayu hangat ini terletak di sudut perempatan dalam lingkungan yang tenang. Zona persiapan terbuka yang terpusat membuat pengalaman kinerja barista yang bersih dan luas bagi pengunjung di mana pun, baik kursi bar atau kursi meja di kafe. Objek langit-langit yang disebut "Pohon peneduh" dimulai dari bagian belakang zona persiapan, dan menutupi zona pelanggan untuk membuat keseluruhan suasana kafe ini. Hal tersebut memberikan efek spasial yang tidak biasa kepada pengunjung dan juga menjadi media bagi orang yang ingin melamun dengan citarasa kopi.

Pengakuan

Tentang A' Design Award Platinum

Perception Kafe adalah pemenang A' Design Award Platinum, pengakuan yang sangat bergengsi yang diberikan kepada desain yang benar-benar luar biasa, elegan, dan megah. Pemenang Platinum adalah keajaiban kreasi, bukti batas-batas kreativitas intelektual, dan menunjukkan profesionalisme tiada tanding serta kejeniusan para desainernya. Desain-desain ini diharapkan menjadi karya paling terkenal yang mendefinisikan estetika suatu era, berkontribusi pada kesejahteraan masyarakat, dan memajukan batas-batas seni, sains, desain, dan teknologi. Perception Kafe menampilkan tingkat keunggulan yang melampaui batas dan tanpa ragu menjadikan dunia tempat yang lebih baik dengan karakteristiknya yang menguntungkan dan berharga. Perception Kafe adalah karya pemenang A' Design Award Platinum yang membangkitkan keinginan, menginspirasi, membuat bersemangat, menyenangkan, dan memercikkan kegembiraan yang besar.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan
This small warm wooden feel cafe located on the corner of crossroad within a quiet neighborhood. The centralized open-preparation zone gives a clean and extensive experience of barista's performance to customer everywhere that bar seat or table seat in a cafe. The most attractive ceiling object called "Shading tree" starts from the backside of the preparation zone, and it covers the customer zone to makes the entire atmosphere of this cafe. It gives an unusual spatial effect to people and also become a medium for people who want to be lost in thought with flavorous coffee.
Dimensi & Kemasan
Area: 53.3 square meters
Dimension: 9100mm x 6550mm
Tag
Cafe, Parametric design, Computational design, Coffee brand, Wood, Seoul
Teknologi Produksi
Among the elements of interior design, this ceiling object has prepared by digital fabrication technology. The initial digital volume was manipulated and evaluated in a virtual space to get higher acoustic performance. Then the quantity of material and construction method had determined. We also have calculated the optimized load point to mount over half-ton of plywood on the ceiling.
Tantangan Desain
Even if the evaluated digital volume of the ceiling gives more dynamic and functional form, we needed to manipulate some areas to get clearance height. And we have developed custom ceiling joints and details from the computational analysis that shows this ceiling object feels safe and light.
Riset
After the decision to make a "Shading tree" as a medium of norms to create and convert people's experiences in the cafe, we focused on the language of construction. Digital fabrication and parametric design often give a futuristic, unfriendly feeling. But we needed to make sure that technology means not a futuristic design. In other words, when it converts materials to the immaterial thing, we could get a more warm and friendly mood from cutting-edge construction technology.
Inspirasi
As a branding and interior designer of this retail project, the brand name of the cafe "Perception" gave strict inspiration to us. People usually feel something through their past experiences, which means very personal and private. Have you thought about that other people think or feel just the same as you had? We believed that this question is valuable to deal with this project. Then we started to touch the norms of feeling at the cafe.
Durasi Proyek
The project started in December 2018 and finished in April 2019 in Seoul, South Korea.
Alur Operasi
The client just wanted a cozy and comfort place to neighbors who visit, but we start to develop a concept that can show spatial advantages to both barista and customers. Because we believe the spatial atmosphere comes from not only the physical things but also the human. Then we suggested a centralized preparation zone with a medium that can make focus on the barista and give comforts to customers. Then I gave the question to the client. "Have you imagine that speaker or creatures under the big shading tree?"
Paten
Copyrights belong to Feelament LLC., 2019.
Trademark 2019 Perception Coffee.
Kredit Gambar
Image #1-5: ⓒFeelament, Perception, 2020.

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