Platinum Aksesori · 2020
Qwerty Elemental Tas Tangan
- A' Design Award Platinum 2020 in Aksesori
- CLIENT: Donà
- Estimated Number of Design Views: 1,973,043
- Verification code 9C952A4579 · Verify this award
Colors
About Qwerty Elemental Tas Tangan
Sama seperti evolusi desain mesin ketik yang menunjukkan transformasi dari bentuk visual yang sangat kompleks menjadi bentuk geometris yang sederhana dan rapi, elemen Qwerty adalah perwujudan dari kekuatan, simetri, dan kesederhanaan. Komponen baja konstruktif yang dibuat oleh berbagai pengrajin merupakan ciri visual khas dari produk, yang memberikan tampilan arsitektonis pada tas. Keunikan penting dari tas ini adalah dua kunci mesin tik yang diproduksi sendiri dan dirakit sendiri oleh perancangnya.
About the A' Design Award Platinum
Qwerty Elemental Tas Tangan adalah pemenang A' Design Award Platinum, pengakuan yang sangat bergengsi yang diberikan kepada desain yang benar-benar luar biasa, elegan, dan megah. Pemenang Platinum adalah keajaiban kreasi, bukti batas-batas kreativitas intelektual, dan menunjukkan profesionalisme tiada tanding serta kejeniusan para desainernya. Desain-desain ini diharapkan menjadi karya paling terkenal yang mendefinisikan estetika suatu era, berkontribusi pada kesejahteraan masyarakat, dan memajukan batas-batas seni, sains, desain, dan teknologi. Qwerty Elemental Tas Tangan menampilkan tingkat keunggulan yang melampaui batas dan tanpa ragu menjadikan dunia tempat yang lebih baik dengan karakteristiknya yang menguntungkan dan berharga. Qwerty Elemental Tas Tangan adalah karya pemenang A' Design Award Platinum yang membangkitkan keinginan, menginspirasi, membuat bersemangat, menyenangkan, dan memercikkan kegembiraan yang besar.
Press Kit
- Unique Properties
- Just like typewriters’ design evolution shows the transformation from a highly complex visual form to the clean-lined, simple geometric form, Qwerty-elemental is the embodiment of strength, symmetry, and simplicity. Constructive steel parts made by various craftsmen are distinctive visual feature of the product, which gives the bag an architectonic appearance.The highlight of "Qwerty" collection were the typewriter keys, firstly re-applied from the original Remington typewriters, and later, according to Donà's design, constructed and manufactured by a metal craftsmen company. Since 2013 Donà has her own production of typewriter keys.
- Dimensions & Packaging
- 1. qwerty large:28x31x10,5 cm
2. qwerty medium:26x24x10,5 cm
3. qwerty small: 25x13x3 cm - Tags
- Typewriter bags, Qwerty bag
- Production Technology
- For the realization of this collection Donà collaborated with different manufactures with one aim: to improve each detail to the level of excellence and to combine craft and industrial methods of production. The typewriter keys are made from brass metal sheet. We made special tools for the typewriter keys production. Using these tools a brass sheet is going through a several stages: cutting, curvature, perforation. Next step is galvanization (electroplating) and finally assembling the chrome ring with laser cut disk with engraved sign (letter, number…). Hardware are cut and highly polished from stainless steel by metal craftsman. For the leatherwork Donà found skilled craftsman who use time-honored tanning and finishing techniques (hand-finished edges). The product shows old tried and tested techniques and materials, but a modern and up-to-date design approach.
- Design Challenge
- making a tool for typewriter keys, it took ca six months to develop a "machine" for typewriter keys production
- Research
- The most time is dedicated to the details of the bags:typewriter keys, laser cut hardware that are made from stainless steel
- Inspiration
- The durability is femininity of QWERTY design built in the Donà's collection of the same name. It evolved from Donà's fascination with the highly aesthetical and complex mechanical object - the Remington typewriter. It is one of the earliest brands of typewriters, dating from 1874.
The name of the collection “Qwerty” refers to the oldest typing template that was invented by a newspaper editor Christopher Sholes in 1868 and sold to Remington in 1873. Unchanged for 150 years, it was designed to prevent the metal arms of the typewriter letters from clashing and jamming. So what Sholes basically did was to place the most frequently used letters as far apart as possible, making the typist's fingers (at that time, which was the practice that persisted throughout the next century, all typists were women) do the work. In a 1888 Manual of the Typewriter, John Harrison explained, "The typewriter is especially adapted to feminine fingers. They seem to be made for typewriting. The typewriting involves no hard labor and no more skill than playing the piano." - Project Duration
- 2018-2020, Zagreb-Venezia-Vicenza
- Operation Flow
- Qwerty Elemental line features perfect everyday city pieces suitable for the daylong activities and the evening occasion.
- Image Credits
- Image #1:Photographer Vanja Solin, 2019
Image #2:Photographer Vanja Solin, 2019
Image #3:Photographer Vanja Solin, 2019
Image #4:Photographer Vanja Solin, 2019
Image #5:Photographer Vanja Solin, 2019
