Fenjiu Kemasan Minuman Keras by Zhang Zhipeng

Fenjiu Kemasan Minuman Keras by Zhang Zhipeng is a highly esteemed winner of the very prestigious 2020 A' Design Award Besi in Desain Kemasan Competition Category.

BesiKemasan· 2020

Fenjiu Kemasan Minuman Keras

by Zhang Zhipeng

Client: Fen Jiu Group

A' Design Award Besi Winner in Kemasan Category

13,384

Verified Award Winner

Verify Award Status for #100408

View at A' Design Award Press Release Award Badge

Colors

The Design

About Fenjiu Kemasan Minuman Keras

Fenjiu adalah kemasan yang dirancang untuk minuman keras Tiongkok. Botolnya terbuat dari kaca dengan sentuhan akhir semprot transparan berwarna biru. Bodi botol memiliki delapan sisi, dan tutupnya berbentuk seperti bunga aprikot. Pola pada bagian atas botol tersusun dalam empat lapisan yang mengingatkan pada gelombang. Sentuhan pelapisan warna perunggu diaplikasikan pada botol, dan kotak luarnya dibuat dari kertas khusus berwarna hitam dengan aksen perunggu. Botol ini berkapasitas 500 ml dengan tinggi 25,5 cm. Desain ini memadukan motif tradisional bunga jendela dengan bentuk modern untuk menghadirkan budaya Tiongkok kepada konsumen yang lebih muda.

The Recognition

About the A' Design Award Besi

Fenjiu Kemasan Minuman Keras adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Fenjiu Kemasan Minuman Keras diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Fenjiu Kemasan Minuman Keras dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Where can I find a restaurant? The shepherd boy pointed to the village of apricot flowers." Du mu, a great poet of late tang dynasty, endowed fen wine with poetic conception and culture. In order to make consumers feel the geographical attribute of the product in the first time, the design redesigned and improved the culture of liquor, we made the bottle cap part into the shape of apricot flower. Bottle unique and personality, packaging traditional culture and modern pay equal attention to make this product stand out in the same type of products.
Dimensions & Packaging: The bottle has a capacity of 500ml,a height of 25.5cm,a diameter of 7.8cm,a front height 29.5cm,a width of 14cm and a side width of 13cm
Tags: Liquor,packaging design,graphic design,paper-cut for window decoration,Apricot flower
Production Technology: We adopt glass spraying to design the bottle body as blue transparent bottle. We combine the Chinese idiom "all things are exquisite" to design the bottle body into eight sides to symbolize its pure taste. Combined with the Chinese idiom "famous all over the world", the pattern on the top of the bottle is as four layers, just like the waves, to symbolize its perfection and uniqueness. The bottle using bronzing technology, the outer packing using black special paper bronzing technology. We look at products in three dimensions and make "tradition" the new attraction.
Design Challenge: When the bottle is demould, it is a little difficult, but it can be improved. There are a lot of attempts on the matching of outer box technology, and no satisfactory effect is achieved. However, I believe that the design originates from life, and we should make the traditional elements fashionable, so that it has different visual experience. However, when it comes to mass production, we need to compromise.
Research: This a new design of liquor, its purpose is to better the effective combination of liquor culture and traditional culture, let the world see China, and to promote our Chinese traditional culture, also let the young consumers to know more about their ethnic culture, let the people of the world to know Chinese culture, make the traditional culture have different design vision.
Inspiration: Creative point with apricot flowers and traditional characteristics of the combination of the window, such as through the window to see the world pupil, a flower to see the spring, a leaf to know the autumn, know how to see the door of the world can really open. Chinese traditional culture is spread through Chinese symbols, so that consumers can know different Chinese cultures through their understanding of liquor.
Project Duration: The project started in December 2019 and completed the design in Shenzhen, the proofing in Shenzhen and the production in Shanxi in January 2019
Operation Flow: We sublimate the time-honored traditional culture of China, evolve traditional window flowers and add new Chinese creative techniques to make them more international. The integration of tradition and fashion highlights the different cultural characteristics of China, so as to spread Chinese culture.
Team Members: Design director: Zhang Zhipeng
Image Credits: Zhang Zhipeng