Yic Barbecue Market Identitas Visual oleh Youjia Gu

Karya Yic Barbecue Market Identitas Visual oleh Youjia Gu adalah pemenang yang sangat dihormati dari 2020 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Grafis, Ilustrasi dan Komunikasi Visual.

PerungguGrafis· 2020

Yic Barbecue Market Identitas Visual

oleh Youjia Gu

Klien: MET Creative Brand

Pemenang A' Design Award Perunggu dalam Kategori Grafis

9,793

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #100459

Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Yic Barbecue Market Identitas Visual

Yic Barbecue Market adalah identitas visual yang diciptakan untuk sebuah restoran barbeku. Identitas ini dibangun berdasarkan bunyi proses memanggang, yang diekspresikan sebagai "Zila", dan menjadi dasar slogan merek serta sistem penulisan naskah yang lebih luas. Seekor karakter karnivora kecil bernama Zila beast berperan sebagai maskot merek, dengan wajah menggemaskan dan mulut yang terbuka. Bentuk-bentuk bundar seperti bintang dan bola benang menyiratkan planet dan ruang angkasa, sehingga mendukung tema planet barbeku. Nuansa oranye muda dan biru kehijauan memberikan gaya yang jenaka sekaligus modis pada identitas ini. Identitas tersebut diterapkan pada interior seluas 280 meter persegi.

Pengakuan

Tentang A' Design Award Perunggu

Yic Barbecue Market Identitas Visual adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Yic Barbecue Market Identitas Visual diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Yic Barbecue Market Identitas Visual memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: In order to distinguish itself from the traditional barbecue shop, designers carried out strategy output and IP creation for the whole brand of Yic BBQ Market. At the same time, they have also carried out brand differentiation positioning, through the cross-border integration of IP and space, to create a unique brand image. Therefore, this case is not only a barbecue shop, but also an alien small dinosaur IP trend shop.
Dimensi & Kemasan: The project covers a total of 280 square meters. The concept of "barbecue planet" is created through planet, space, aerospace and other elements in space to give consumers immersive real sensory experience.
Tag: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Barbecue, Planet Space Station
Teknologi Produksi: The design of Yic BBQ Market starts from the auditory part of the five senses experience, and extracts the sound of barbecue as the main line throughout the brand and the basis of the construction of copywriting system. Designers hope to use the voice heard in the process of "Zila" consumer experience as the starting point of their design to build the auditory experience of the whole scene.
Tantangan Desain: If the brand wants to reach the consumers' heart accurately, it needs a spokesperson who takes IP as the carrier and speaks out. Barbecue is about the pleasure of eating meat, so the designers have designed Zila beast, a small monster image of eating meat. Its appearance is cute, with an opening mouth indicates its identity is a carnivore.
Riset: When hearing the sound like "Zila" everyone can think of Yic Barbecue Market. This is not only the sound of grilled meat, but also the sound of heartbeats. Therefore, the brand's slogan "love is Zila Zila" describes the common points of love and barbecue. In this direction, through a series of copywriting system to create close to the emotional needs and psychology of female consumers.
Inspirasi: Yic BBQ Market focuses on the female groups who love to eat, play and have a passion for life, it strives to satisfy new and interesting user experiences and enjoy high cost-effective enjoyment, creating a lovely and fashionable "barbecue planet" theme interactive IP restaurant.
Durasi Proyek: The project started in October 2018 in Suqian and finished in December 2018 in Suqian.
Alur Operasi: On the touch line of in store consumption, designers have also created an eye-catching space sense IP punch point, as well as an open file area, implanting interesting copywriting, such as "the beauty of under the moon is unparalleled, eating meat tonight is not fat" and other emotional interactions with consumers.
Paten: Copyrights belong to Youjia Gu, 2018
Anggota Tim: Youjia Gu
Yun Liu
Siyu Xu
Lei Chen
Yuting Wang
Xin Wei
Kredit Gambar: Image #1: Photographer MET Creative Brand, Yic, 2018.
Image #2: Photographer MET Creative Brand, Yic, 2018.
Image #3: Photographer MET Creative Brand, Yic, 2018.
Image #4: Photographer MET Creative Brand, Yic, 2018.
Image #5: Photographer MET Creative Brand, Yic, 2018.