Serious Little Squid Identitas Visual oleh Youjia Gu

Karya Serious Little Squid Identitas Visual oleh Youjia Gu adalah pemenang yang sangat dihormati dari 2020 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Grafis, Ilustrasi dan Komunikasi Visual.

PerungguGrafis· 2020

Serious Little Squid Identitas Visual

oleh Youjia Gu

Klien: MET Creative Brand

Pemenang A' Design Award Perunggu dalam Kategori Grafis

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Tentang Serious Little Squid Identitas Visual

Serious Little Squid adalah identitas visual yang diciptakan untuk sebuah merek restoran. Identitas ini dibangun di sekitar A Zheng, karakter cumi-cumi yang mewakili para pekerja kantoran urban. Detail seperti dasi dan ikat kepala membuat karakter ini mudah dikenali. Gaya grafisnya mengikuti film bisu hitam putih, dengan humor dingin dan adegan komik yang sederhana. Serangkaian ilustrasi bernama "teater batin" menampilkan kehidupan sehari-hari di kota besar. Tujuannya adalah membangun nada merek yang positif serta keterikatan yang erat dengan konsumen muda.

Pengakuan

Tentang A' Design Award Perunggu

Serious Little Squid Identitas Visual adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Serious Little Squid Identitas Visual diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Serious Little Squid Identitas Visual memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: In this case, the designers create a strong sense of image, pretending to be serious but lively IP image to make consumers have intuitive association, and build a brand tone of "sunshine, positive energy, cheer themselves up". They grasp the popular "mourning" but full of positive energy of the target group in the current society, and try to enlarge the positive and optimistic feeling.
Dimensi & Kemasan: The most representative of black-and-white silent film is Chaplin's series of works, which is funny and ironic. In the design of this case, an inverted expression is extracted, that is, cold humor and hypocrisy. This seemingly silent and less positive state actually expresses some very sunny attitudes.
Tag: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Small Squid, Sunshine, Positive Energy
Teknologi Produksi: Designers take spokesman of urban workers as the prototype, and personify the brand to create "A Zheng", a vivid and lovely squid image. In order to highlight the image of "urban life workers", they added details such as neckties and headscarves to make them look in line with the positioning, and at the same time, they are very personalized, vivid and popular.
Tantangan Desain: Through simple and interesting comics and copywriting, and in the name of "inner theater", the life scenes and lifestyle of this generation of struggling young people in big cities are presented in the form of theater, one scene at a time, so as to arouse their resonance and awaken the love to life and ideal pursuit of life hidden in their heart.
Riset: Party A hopes to become the most popular leading brand of small squid category that really understands what young people know and think. The IP background is set as the spokesman of urban workers, so as to become the communication carrier of the brand's original intention and shorten the distance with consumers.
Inspirasi: With the rapid development of society, there are countless young people who choose to work in the first tier cities. They desire to have their own time and pursue freedom. Therefore, designers focus on urban office workers who pursue their dreams in big cities, hoping to cheer them up and create a harbor for their hearts through the healing and strong resonance characteristics conveyed by restaurants. So the serious little squid came into being.
Durasi Proyek: The project started in February 2019 in Xiamen and finished in September 2019 in Xiamen.
Alur Operasi: In terms of design techniques, the designers chose the form of black and white silent film as the carrier.
Paten: Copyrights belong to Youjia Gu, 2019.
Anggota Tim: Youjia Gu
Yun Liu
Yuchen Wang
Siyu Xu
Yuting Wang
Xin Wei
Kredit Gambar: Image #1: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #2: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #3: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #4: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #5: Photographer MET Creative Brand, Serious Little Squid, 2019.