Mtn Dew AMP Game Fuel Launch Kemasan Minuman by PepsiCo Design and Innovation

Mtn Dew AMP Game Fuel Launch Kemasan Minuman by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Desain Kemasan Competition Category.

PerakKemasan· 2020

Mtn Dew AMP Game Fuel Launch Kemasan Minuman

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

A' Design Award Perak Winner in Kemasan Category

33,699

Verified Award Winner

Verify Award Status for #100575

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mtn Dew AMP Game Fuel Launch Kemasan Minuman

Mtn Dew AMP Game Fuel Launch adalah desain kemasan minuman dan identitas merek untuk minuman berperforma siap saji yang dibuat khusus bagi para gamer. Identitas visualnya dirancang agar sesuai dengan lingkungan gaming dan e sports sekaligus menghindari klise yang umum digunakan. Fondasi grafis yang kuat mendukung produk, kemitraan, dan pengalaman konsumen di masa depan. Serangkaian aset peluncuran yang lengkap dikembangkan, mencakup merek, produk, dan pengalaman konsumen. Desain ini bertujuan menghadirkan minuman tersebut secara autentik bagi para atlet e sports dan gamer.

The Recognition

About the A' Design Award Perak

Mtn Dew AMP Game Fuel Launch Kemasan Minuman adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Mtn Dew AMP Game Fuel Launch Kemasan Minuman diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Mtn Dew AMP Game Fuel Launch Kemasan Minuman adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To successfully launch MTN DEW AMP GAME FUEL, needed to create a brand identity that felt endemic to the gaming space visually. It also needed to provide a strong graphic foundation for future innovation, partnerships and consumer experiences. Maintaining authenticity was a key challenge throughout the development process, and critical to making sure Mtn Dew AMP Game Fuel is the beverage of choice for e sports athletes and gamers everywhere. We wanted to make something modern and stay away from the clichés that plague other brands trying to reach the gaming audience.
Inspiration: Mtn Dew AMP Game Fuel Launch is the first ready to drink performance beverage for gamers to hit the market. Created with this specific tribe in mind, GAME FUEL has created a holistic brand, product and consumer experience that authentically integrates with e sports and gaming culture. The 360 launch assets developed by the design team allowed the brand to launch with scale and excitement while also creating a strong pipeline of partnerships, sponsorships and future innovations.

Read the Press Release