Game Fuel Team Optic Champions Can Kaleng Minuman by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 A' Design Award Besi in Desain Kemasan Competition Category.
BesiKemasan· 2020
Game Fuel Team Optic Champions Can Kaleng Minuman
by PepsiCo Design and Innovation
Client: PepsiCo Design and Innovation
A' Design Award Besi Winner in Kemasan Category
Verified Award Winner
Verify Award Status for #100576The Design
About Game Fuel Team Optic Champions Can Kaleng Minuman
Game Fuel Team Optic Champions Can adalah kaleng minuman edisi terbatas yang diciptakan untuk komunitas gaming. Desain kemasan utamanya diadaptasi untuk mencerminkan tim Optic Gaming, yang para anggotanya mengenakan warna putih saat bertanding di turnamen. Warna putih menjadi latar belakang kaleng, dengan aksen hijau. Ilustrasi khusus setiap anggota tim dihadirkan sebagai potret fotorealistis. Pencetakan langsung, varnis bertekstur, dan sentuhan akhir tiga dimensi timbul memberikan efek emboss pada seluruh badan kaleng. Sentuhan akhir tinta matte pada area tertentu menonjolkan nuansa metalik.
The Recognition
About the A' Design Award Besi
Game Fuel Team Optic Champions Can Kaleng Minuman adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Game Fuel Team Optic Champions Can Kaleng Minuman diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Game Fuel Team Optic Champions Can Kaleng Minuman dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design team created a custom illustration of each member of the team. What sets these commemorative cans apart is the technology used in executing the photo realistic portraits. The cans were printed with a direct printing process, tactile varnish, and raised 3D finish. This gave the cans a premium feel, as they were embossed across the entire body of the can and illustration. A matte finish on the ink in selective areas made the metallics pop, for a completely custom look and feel.
- Inspiration
- Mtn Dew AMP Game Fuel Optic Champions Ltd Ed Cans were developed as a show of love and dedication to the gaming community. MTN DEW adapted the flagship packaging design to reflect crucial aspects of the Optic Gaming team. The team is notorious for wearing Championship whites on tournament Sundays, so it was important for the color white to play prominently into the design. This led to a modern design with an all white background and pops of green.
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