Macau Light Festival 2019 TVC Iklan Televisi by Puzzle Lai Meng Tak

Macau Light Festival 2019 TVC Iklan Televisi by Puzzle Lai Meng Tak is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Desain Film, Video dan Animasi Competition Category.

PerakFilm· 2020

Macau Light Festival 2019 TVC Iklan Televisi

by Puzzle Lai Meng Tak

Client: Mirage Visuals

A' Design Award Perak Winner in Film Category

33,525

Verified Award Winner

Verify Award Status for #100899

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Macau Light Festival 2019 TVC Iklan Televisi

TVC Macau Light Festival 2019 adalah iklan televisi yang dibuat untuk mempromosikan Macao Light Festival. Film ini mengikuti Mak Mak, maskot pariwisata Macao, saat penonton lokal maupun wisatawan menjelajahi empat rute pencahayaan dan lanskap kota Macao yang senantiasa berubah. Iklan ini memadukan pengambilan gambar live action, efek visual, motion graphics, dan animasi tiga dimensi. Ciri-ciri khas lokal ditampilkan sebagai seni instalasi. Festival ini dihadirkan sebagai kue ulang tahun raksasa, menandai peringatan dua puluh tahun Daerah Administratif Khusus Macao.

The Recognition

About the A' Design Award Perak

Macau Light Festival 2019 TVC Iklan Televisi adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Macau Light Festival 2019 TVC Iklan Televisi diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Macau Light Festival 2019 TVC Iklan Televisi adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Themed as explore the light this year, Macao tourism mascot mak mak will join local and visiting spectators to explore four glittery routes and Macao’s evolving cityscape over the last two decades through different angles in the art of light. The adventure will be reminiscent of stories and memories belonging to the people of Macao, and evoke the joy brought by celebrations of the 20th anniversary of the establishment of the Macao sar.
Dimensions & Packaging: HD 1920X1080 Video
Tags: TV commercial, Live shooting, VFX, Motion graphics, 3d animation
Production Technology: In this project, we planned all shots in the storyboard, and make a demo motion in 3D software, so that we can prepare all the materials
and props before the video shooting. And we try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival.
Design Challenge: The concept of turning the entire Light Festival into a giant birthday cake, was difficult to achieve at first. Through many special effects of pre-production and post-production, the whole concept can be perfectly displayed.
Research: In the early days of the project, we used a lot of different expressions. How to connect the contents of the entire light festival and with the 20th anniversary of Macao's return to the motherland, after repeated reflections, finally decided to create a birthday party, every Macao residents and visitors together to participate in this meaningful moment!
Inspiration: Coincides with the 20th anniversary of Macao's return to the motherland, our vision lighting section is like a whole birthday celebration, invites Macao residents and visitors together to participate in this meaningful Hing lighting celebration! By participating in different themed lighting installations, 3D mapping, interactive games, etc., it is like being in a giant birthday cake, following the footprint of light, feeling the festival atmosphere layer by layer!
Project Duration: The project started in October 2019 in Macau and finished in November 2019 in Macau, and was exhibited in Macau in December 2019.
Operation Flow: Video file can be operated in every video player
Patents: Copyrights belong to MIRAGE VISUALS 2019.
Team Members: Client：Macao government tourism office
Video Production：MIRAGE VISUALS
Director：Puzzle Lai
Concept & Storyboard：Puzzle Lai, Cheong In Fong
Director of Photography：Simmy Cheong
Drone Operator：Simon Ma
3D Animation: SPICY Banana, Pancy Ng
Edit: Puzzle Lai
Compositing：Puzzle Lai
Color Grading：Puzzle Lai
Music & Sound Design Production：Ellison Lau