Hopapops Makanan Ringan Sehat by Angela Spindler

Hopapops Makanan Ringan Sehat by Angela Spindler is a highly esteemed winner of the very prestigious 2020 A' Design Award Besi in Desain Kemasan Competition Category.

BesiKemasan· 2020

Hopapops Makanan Ringan Sehat

by Angela Spindler

Client: Depot Creative

A' Design Award Besi Winner in Kemasan Category

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Verified Award Winner
Verify Award Status for #101038

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Colors

The Design

About Hopapops Makanan Ringan Sehat

Tugas proyek: Penamaan, pembuatan merek, dan desain kemasan benih teratai, ditargetkan untuk konsumen AS. Tantangannya adalah bagaimana meraih pasar yang belum pernah mendengar tentang bahan utamanya, biji teratai. Solusinya, fokus pada teriakan rak, hierarki informasi sederhana, dan visual bahan yang menonjol. Ilustrasi yang terdapat di bagian depan dan belakang kemasan menunjukkan varian produk dan rasa. Sifat tipografi tanda merek Hopapops yang tidak rata menambah kesan nakal pada kemasannya, melengkapi nada suara menyenangkan yang diciptakan untuk merek tersebut.

The Recognition

About the A' Design Award Besi

Hopapops Makanan Ringan Sehat adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Hopapops Makanan Ringan Sehat diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Hopapops Makanan Ringan Sehat dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The founders of this snack startup asked us to name, brand and package their version of popped water lily seeds, targeted at US consumers.

The main challenge was how to grab a market that likely hasn’t even heard of eating the main ingredient, water lily seeds, at all? First up, we chose to focus on shelf shout, simple information hierarchy and strong ingredient visuals.
Dimensions & Packaging: Flow wrap packaging, digitally printed in US. Two pack sizes 1oz and 2.3 oz, printed CMYK. Offset versions printed CMYK, plus matt/spot UV Varnish. Material size 11 inches x 8 inches and 15 inches x 11 inches. 10 SKU's in total.
Tags: Superfood, Healthy Snack Packaging, Packaging, Pouch Packaging, Superfood Snack Food Packaging, Branding and Packaging, Logo Design, Illustration
Production Technology: Pouches produced digitally for initial short production run. Thereafter gravure. CMYK, plus x2 spot colours per pouch with Spot UV gloss
Design Challenge: The timeline! We had to research, name and develop the brand / packaging and all the assets in 4 months ready for the product launch at a major US Trade Show.
Research: This product was relatively unknown so we decided to cover the entire pack with the product. We wanted consumers to understand the product's texture, shape and size immediately. We knew the target audience wanted flavour experiences and wanted to communicate seasoning rather than strong flavours hence the pieces of fruit/vegetable just poking through the puffed seeds.
We developed a fun tone of voice for the brand while singing its health credentials.
Inspiration: The focal point of the packaging is the coloured circle in the middle, which houses the brand mark and all need-to-know info. The uneven nature of the typography lends a cheeky bounce, which complements the Hopapops brand name and fun tone of voice we created. The illustration, which makes up the main part of the packaging, drives home the flavour variant.

A nutritionally dense product, gave reason to fill the entire face of the pack with product, and is a nod to how filling it is.
Project Duration: The projected commenced in March 2019, finished in September 2019. All work was generated in Sydney for a launch in the USA.
Operation Flow: This is a snack brand, the 1.oz version is designed for one while the 2.3 oz is designed as a family or share pack.
Team Members: Angela Spindler - Creative Director/Designer
Anneke Decker - Finished Artist/Retoucher
Anna Makarova - Illustrator
Image Credits: Illustrator: Anna Makarova