Daikure Brand Identity Poster by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 A' Design Award Perunggu in Desain Periklanan, Pemasaran dan Komunikasi Competition Category.

PerungguPeriklanan· 2020

Daikure Brand Identity Poster

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

A' Design Award Perunggu Winner in Periklanan Category

12,920
Verified Award Winner
Verify Award Status for #101065

View at A' Design Award Press Release Award Badge

Colors

The Design

About Daikure Brand Identity Poster

Daikure Brand Identity adalah rangkaian poster yang diciptakan untuk sebuah perusahaan manufaktur Jepang di bidang industri berat. Karyawan sesungguhnya dari perusahaan tersebut tampil sebagai model. Tatapan mata yang jernih dan mantap mengungkapkan fokus serta keahlian tangan yang tinggi. Postur para model memperlihatkan keberanian dalam menjalankan profesinya. Ekspresi wajah mereka mengisyaratkan pengalaman panjang dan keandalan. Kontras antara cahaya terang dan biru gelap memperkuat nilai-nilai merek berupa profesionalisme, ketelitian pada detail, dan keahlian pengerjaan. Citra visualnya dirancang untuk menyampaikan energi yang kuat dan kokoh.

The Recognition

About the A' Design Award Perunggu

Daikure Brand Identity Poster adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Daikure Brand Identity Poster diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Daikure Brand Identity Poster memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The posters expressed the craftsman attitude from Japanese culture and show Japanese heritage attitude, innovation for high technology and superb performance and amazing welding technique.
Tags: Daikure, Manufacturing, Poster, Japan, JBBC
Production Technology: The clear and steadfast eyes expressed the attitude of focus and craftsmanship, and posture of models expressed the breakthrough and boldness in profession. In addition, the facial expression showed the experience from old heritage regarded as trustworthy and depended. Contrast of the light arrangement and dark blue were in consistent with the brand values as professional, detail-oriented and craftsmanship. The picture was designed to reveal with strong and solid energy.
Design Challenge: One challenge was to take perfect shot with these two gentleman who were real staffs in Daikure but they did wonderful job. The other challenge was to show the craftsmanship and welding technique in the same design.
Research: Jbbc conducted many deep interviews with employees and clients of Daikure in Japan. The design concept was developed from the feedback from both parties.
Inspiration: "Though people may regard us as old school, for the past 60 years, this is the way we work, insisting in every detail and making every machinery product as the only handmade craft piece in the world. The attitude is in our blood as a Japanese and that's the reason why we can keep Daikure in the position as one of the world leading company in this category" said by Chief Officer of Operation in Daikure.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019
Image Credits: Jblossom Branding Consultancy Co., Ltd