Ugly Monster Kemasan Es Loli by JBBC Branding Consultancy

Ugly Monster Kemasan Es Loli by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 A' Design Award Perunggu in Desain Kemasan Competition Category.

PerungguKemasan· 2020

Ugly Monster Kemasan Es Loli

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

A' Design Award Perunggu Winner in Kemasan Category

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Verified Award Winner
Verify Award Status for #101073

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Colors

The Design

About Ugly Monster Kemasan Es Loli

Ugly Monster adalah kemasan untuk produk es loli buatan Taiwan. Desainnya menampilkan karakter berwarna hijau dengan permukaan bertekstur kasar, terinspirasi oleh jambu biji, buah yang ditanam di kota Yanchao. Warna hijau fluoresen memberikan kesan positif dan penuh semangat pada karakter tersebut. Tubuh dan kakinya memiliki proporsi yang tidak seimbang, serta karakter ini tidak memiliki tangan, sehingga bentuknya tampak lucu. Kemasan ini berukuran lebar 70 mm, panjang 195 mm, dan tinggi 20 mm. Tujuannya adalah untuk mempromosikan produk sekaligus menarik perhatian terhadap kota kecil tersebut beserta para petaninya.

The Recognition

About the A' Design Award Perunggu

Ugly Monster Kemasan Es Loli adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Ugly Monster Kemasan Es Loli diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Ugly Monster Kemasan Es Loli memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The package was designed not only to promote the merchandise but also call attention from public to the small town with majority of elder farmers. The goal of the design was to create pleasure and fun image for Yanchao. The popsicle product launched allover Taiwan and reported by different press in 2019.
Dimensions & Packaging: Width 70mm x Length 195mm x Height 20mm
Tags: Guava, Farmers, Popsicle, Food, Ugly Monster
Production Technology: "Ugly Monster" is a very authentic character with the green color and rugged surface, inspired by guava, a local fruit in Taiwan. "Ugly Monster" is full of excitement and energy to show itself to the world, as the metaphor that farmers did hard work for the best quality and expected more people to notice. Fluorescent green granted the character feeling of positive energy, authenticity and amazement. Unbalanced ratio between body and legs, and two legs without hands, aligned with characteristics of Ugly Monster as funny and furious.
Inspiration: As part of university social responsibility project in Taiwan, ugly monster was created as a hilarious and sweet character with a big heart and bravery born from the bare land full of lime dust. The idea was inspired by a small town in Taiwan, Yanchao and the fruit, grava which Yamchao is famous for.
Project Duration: The project started in June 2019 and finished in December 2019 in Taiwan.
Operation Flow: The design team aimed to create a fun way as the bridge between young people and tradition culture of a small town.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019.
Team Members: Designer: Huiyu Zhuang
Director: Jiunguo Yu
Image Credits: Jblossom Branding Consultancy Co., Ltd.