Adore Repackaging Kemasan Pembalut Wanita by Etereo Pte Ltd

Adore Repackaging Kemasan Pembalut Wanita by Etereo Pte Ltd is a highly esteemed winner of the very prestigious 2020 A' Design Award Perunggu in Desain Kemasan Competition Category.

PerungguKemasan· 2020

Adore Repackaging Kemasan Pembalut Wanita

by Etereo Pte Ltd

Client: Etereo Pte Ltd

A' Design Award Perunggu Winner in Kemasan Category

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Verified Award Winner

Verify Award Status for #101113

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Adore Repackaging Kemasan Pembalut Wanita

Adore adalah desain kemasan untuk pembalut wanita. Kemasan ini menggunakan jenis huruf tulisan tangan sebagai elemen desain utama untuk menghadirkan kesan muda dan penuh semangat. Tata letaknya minimalis dan ditempatkan di atas latar polos, sehingga perhatian tertuju pada tema kesehatan perempuan. Setiap kemasan terbuat dari aluminium foil yang tersegel sepenuhnya dengan penutup yang dapat direkatkan kembali, sehingga pengguna dapat mengambil sesuai kebutuhan lalu menutup kembali kemasan untuk melindungi pembalut dari kuman dan bakteri. Tersedia tiga ukuran, yaitu untuk pantyliner, penggunaan siang, dan penggunaan malam.

The Recognition

About the A' Design Award Perunggu

Adore Repackaging Kemasan Pembalut Wanita adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Adore Repackaging Kemasan Pembalut Wanita diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Adore Repackaging Kemasan Pembalut Wanita memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To characterize ADORE, we used Aloja, a handwritten font to recreate a sense of youth and vibrancy. The overall design is minimal against a plain background to draw attention to the product benefits which ADORE wants to focus - feminine health! It is the first in the market to use a loud and fun font as the core design element on the packaging.
Dimensions & Packaging: Pantyliner (Get Comfortable): 120 mm X 23 mm x 70 mm
Day (Happy Days): 105 mm X 25 mm x 82 mm
Night (Sweet Dreams): 155 mm X 31.5 mm x 90 mm
Tags: Sanitary Pads, Repackaging, Rebranding, Females
Production Technology: Every material and component of ADORE Sanitary pads are carefully selected and sourced from Japan, Korea and Malaysia.⁣ The sanitary pads packaging is designed as a fully sealed aluminium packaging with re-sealing ability, with the goal of keeping the sanitary pads germs and bacteria-free. While working on the prototype to ensure that the measurements are workable, we printed the artwork on poster-sized Artcards and folded them into boxes to test on the functionality. After rounds of adjustments and refinements on the designs, we then finalised on the right sizings to fit in the required pads and proceed with mass production.
Design Challenge: The challenge is to design an entirely new look for ADORE while at the same time, maintaining ADORE's strong brand recognition among her loyal customer base.
Research: Started with market research, we surveyed on the trending look and designs that are popular in the female market. From the data that we have collected, we came up with 3 variations of designs to focus on. After rounds of enhancements, we decided to use Typography as the main design element, to keep the design minimalist while at the same time, eyecatching.
Inspiration: We are commissioned by ADORE to recreate a new packaging experience, accompanied by a rebranding strategy to strengthen her brand positioning. ADORE is designed for the modern woman who is independent, professional and confident. ADORE new look is chic in its simplicity and yet functional in its clean design. A survey has been conducted on this group of females, to better understand the preference in design for sanitary packaging.
Project Duration: The project started in November 2018 and was launched in Islandwide in Singapore in April 2019.
Operation Flow: The packaging is a resealable aluminium foil which users are able to take whatever they need and seal it back for future usage. The goal is to keep the hygiene level to the highest standard, preventing the sanitary pads to be contaminated by germs and bacteria.
Team Members: Creative Designer: Kellyn Ho Ying Xian
Creative Director: Wendy Heng Mui Peng