SberBank Online Aplikasi Perbankan Seluler by SberBank Online Design Team

SberBank Online Aplikasi Perbankan Seluler by SberBank Online Design Team is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Desain Teknologi Seluler, Aplikasi dan Perangkat Lunak Competition Category.

PerakSeluler· 2021

SberBank Online Aplikasi Perbankan Seluler

by SberBank Online Design Team

Client: Sberbank

A' Design Award Perak Winner in Seluler Category

33,881

Verified Award Winner

Verify Award Status for #101823

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About SberBank Online Aplikasi Perbankan Seluler

SberBank Online adalah aplikasi perbankan seluler yang dikembangkan untuk sebuah bank besar di Rusia. Hampir seluruh produk perbankan milik bank tersebut tersedia secara daring melalui aplikasi ini. Layanan perbankan tradisional dipadukan dengan fitur gaya hidup seperti obrolan, cerita, dan katalog. Kartu pos serta stiker berwarna-warni dapat ditambahkan pada transfer uang agar terasa lebih personal. Ketika sebuah transaksi membutuhkan waktu lama, layar beranimasi ditampilkan menggantikan halaman pemuatan yang kosong. Layar utama dan layar sambutan dipersonalisasi berdasarkan lokasi dan waktu dalam sehari.

The Recognition

About the A' Design Award Perak

SberBank Online Aplikasi Perbankan Seluler adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. SberBank Online Aplikasi Perbankan Seluler diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. SberBank Online Aplikasi Perbankan Seluler adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SberBank Online app allows users to get online almost all banking products of the largest Russian bank. Besides traditional banking services there are lifestyle features in SberBank Online such as chats, stories, catalogue, etc. Emotional and emphatic design of the app supports the idea of breaking the pattern of a conventional banking app. SberBank Online team strongly believe that UE (User Emotions) is the new Must-Have for all digital product designs.
Dimensions & Packaging: Above iOS 10.0 / Above Android 10.0
Tags: Digital Banking, Personalization, Emotional Design, app.
Production Technology: Illustrations were designed in After effect CC, Illustrator CC and Adobe Photoshop CC. Lottie libraries and plugins were used. The interface part of the app is designed in Sketch. Emotional design part of the app was built using Swift for iOS, using Kotlin for Android. Targeting and geotags are used to show personalized designs to the right customers.
Design Challenge: One of the brightest challenges which emotional design helped us solve was a long loading in the app. Banking apps do need a lot of data to upload, but SberBank Online team cannot control some circumstances like slow internet connection. Now in situations like this, the app users see a cute animated terminal with blushing cheeks instead of a white loading screen. SberBank Online team managed to turn a potentially negative issue to completely the opposite — app never received so many 5-star rates in the app stores for our design!
Research: The feature of adding short comments to money transfers has always been available in SberBank Online and via SMS bank and 20% of clients never left the text field empty. Millions of SMS daily were sent with money transfers. Literally it means that money transfers became part of everyday communication. In reaction to this finding, SberBank Online team launched a chat form factor in app with postcards, stickers, chat groups and other money features.
Inspiration: SberBank Online team aim to offer to clients banking with a human face and build a strong connеction with clients by stimulating positive emotional experiences wherever it is organic. To make money transfers more human and emotional, SberBank Online team implemented colorful postcards and stickers to accompany money transfers. For transactions which take long, team designed special animation screens to entertain clients while they are waiting. SberBank Online app also has personalized designs of the main and welcome screens depending on the location of the customer and time of the day.
Project Duration: In 2012 SberBank Online was launched for iPhone and Android. The new version of the SberBank Online app with personalization and emotional design was launched in 2019. Nowadays client experience is continuously improving by studying customers’ behaviour.
Operation Flow: There are a lot of apps today to cover one need. Almost all of them have solid UX and UI, but SberBank Online team believe that only those who also care about User Emotions will win the customers’ attention in the end. Average customer who sends money transfers with stickers and postcards compared to those who does not, do it 33% more frequently and overall amount of the money sent is 10% larger. In the year when personalization of SberBank Online appeared, the app appeared in top-3 most downloaded (in Russia) apps in the App Store following Whats App and Instagram.