Wolffstrunk Identitas Korporat by Karen Cuthbert is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Desain Grafis, Ilustrasi dan Komunikasi Visual Competition Category.
PerakGrafis· 2021
Wolffstrunk Identitas Korporat
Client: Gerhard Wolff – Wolffstrunk
A' Design Award Perak Winner in Grafis Category
Verified Award Winner
Verify Award Status for #103697The Design
About Wolffstrunk Identitas Korporat
Wolffstrunk adalah identitas korporat yang dibuat untuk sebuah merek schnapps buah dan liqueur buah yang diproduksi di sebuah penyulingan pribadi. Reduksi grafis dan presisi menjadi ciri khas identitas visualnya. Figur serigala yang disederhanakan berfungsi sebagai tanda desain dari sistem desain korporat ini, dan bentuk tetesan yang distilisasi ditambahkan pada figur tersebut. Kepala yang dapat digerakkan memberikan karakter humoris pada tanda tersebut dan memungkinkan tata letak yang dinamis. Sistem ini mencakup tanda komposit, dokumen bisnis, label botol, poster, kartu pos, buku merek, dan animasi singkat untuk situs web.
The Recognition
About the A' Design Award Perak
Wolffstrunk Identitas Korporat adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Wolffstrunk Identitas Korporat diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Wolffstrunk Identitas Korporat adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Gerhard Wolff sells under the brand name Wolffstrunk the finest fruit schnapps and fruit liqueurs which, are produced in his private distillery in Extertal. The idea, concept and design of a new appearance and furthermore the development of a comprehensive corporate design system and communication concept for the brand Wolffstrunk are the thematic foundation of my bachelor thesis.
- Dimensions & Packaging
- Brandbook: 128 mm x 175 mm, 132 pages
- Tags
- Corporate Identity, Corporate Design, Brand Design, Logo Design
- Production Technology
- The corporate design includes the design and concept of a composite mark, business documents, bottle labels, posters, postcards and a brand book as well as a short website animation. This identity was mainly made with the Adobe Creative Suite. The whole corporate design was printed on high-quality paper.
- Design Challenge
- The main challenge was to create a movable design mark version. The wolf with a movable head. It provides the corporate design system with a large portion of confident humour and allows a dynamic design of all variations of advertising material.
- Research
- The graphically reduced figure of the wolf functions as a basis for the visual appearance and as a new design mark within the corporate design system of the brand Wolffstrunk. Added to the figure of the wolf is the stylized shape of a drop. The reduced design mark is neat, clear and modern designed. It follows the trend towards a simplified use of forms.
- Inspiration
- Less is more. This is even true for the consumption of high-proof alcohol as well as for good design. Graphic reduction and precision characterize the new visual identity in a media wide communication which, continues in a strict and graphic visual language by a consistent and smart play with the metaphor wolf. The brand Wolffstrunk appears modern, genuine, unique and with a good portion of confident humour.
- Project Duration
- The project was my bachelor thesis and took about 4 month time.
- Operation Flow
- The word and design mark renounces ornaments and excesses in any shape or form. A memorable and distinctively recognizable design has priority, since something that is simply designed, is easy to remember.
- Patents
- Copyrights belong to Karen Cuthbert, 2020
- Team Members
- Karen Cuthbert
- Image Credits
- #1-#5 Karen Cuthbert, 2020
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