2019 Admissions Welcome Package DGUT Kotak Hadiah Sambutan Mahasiswa Baru by Ruikang Xie

2019 Admissions Welcome Package DGUT Kotak Hadiah Sambutan Mahasiswa Baru by Ruikang Xie is a highly esteemed winner of the very prestigious 2021 A' Design Award Perunggu in Desain Kemasan Competition Category.

PerungguKemasan· 2021

2019 Admissions Welcome Package DGUT Kotak Hadiah Sambutan Mahasiswa Baru

by Ruikang Xie

Client: Xiexie Design

A' Design Award Perunggu Winner in Kemasan Category

12,051

Verified Award Winner

Verify Award Status for #102057

View at A' Design Award Press Release Award Badge

Colors

The Design

About 2019 Admissions Welcome Package DGUT Kotak Hadiah Sambutan Mahasiswa Baru

Paket Sambutan Penerimaan Mahasiswa 2019 adalah kotak hadiah yang disiapkan untuk mahasiswa baru di sebuah universitas di Dongguan, Tiongkok. Desain ini melengkapi rangkaian visual tiga tahun yang bertema pertumbuhan alami, mulai dari menyemai dan berbunga hingga berbuah. Leci merah khas Lingnan digunakan sebagai motif utama, dan sisi bukaan kotak dibentuk dengan die-cut berupa siluet leci berongga. Sebuah kartu pos kayu diukir dengan laser dan dapat dilipat menjadi liontin leci tiga dimensi. Kotak ini berisi surat, tas kanvas, peta situs-situs revolusi setempat, lencana, stiker, dan kartu akses.

The Recognition

About the A' Design Award Perunggu

2019 Admissions Welcome Package DGUT Kotak Hadiah Sambutan Mahasiswa Baru adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. 2019 Admissions Welcome Package DGUT Kotak Hadiah Sambutan Mahasiswa Baru diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. 2019 Admissions Welcome Package DGUT Kotak Hadiah Sambutan Mahasiswa Baru memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The visual concept of the departure gift boxes for three consecutive years is based on the natural growth law, which are sowing, flowering and fruiting, respectively. Therefore, the gift box in the third year adopts the litchi fruit, a specialty of Dongguan, Guangdong, China, as the core pattern.
Tags: Gift box, freshman, inspirational, humanities, cultural and creative packaging
Production Technology: The whole design adopts lychee fruit pattern as decoration, which has manifested in the unused place. The lateral side of the box opening is die-cut with hollow out lychee pattern. It is partly hidden and partly visible. The wooden postcard is engraved with inspirational pattern by laser, which can be taken down, crossed into three dimensional lychee pattern, and used as a pendant.
Design Challenge: The visual concepts of admission letters for the first two years are sowing youth and flowering future. As for the departure gift box for the third year, the biggest issue to find a right visual concept to continue the vision of first two years. It should also echo the coming 70th anniversary of National Day in China while maintaining the overall tone of youthful vitality and humanistic thought.
Research: The original admission letter for university was just a piece of paper. Whereas, we expects the design to be systematic and consistent, and to integrate more details of humanistic care. Therefore, we have thoughtfully compiled a Patriotic Inspirational Map to introduce the representative red revolution bases in Dongguan with pictures and texts, QR code positioning and map tagging, so as to achieve the readable, visible and accessible purposes.
Inspiration: The gift box of admission letter for 2019 new students of Dongguan University of Technology adopts the red Lingnan lychee as the core pattern. Each lychee is a smiling face welcoming students to Dongguan. Lychee in Chinese pronounces like Lizhi which means to encourage the young people of the new era to be patriotic, inspirational, truth-pursuing and practical, and to unite and revitalize China.
Project Duration: Started in July 2019, completed in September, completed in Dongguan, China
Operation Flow: The gift box contains letters and gifts for new students. The oneshouldered canvas bag records an atlas of the red revolutionary tourism attractions here. Students can learn about those scenic spots following the introductions and routes provided by the atlas. There are also badges, stickers, postcards, vehicle passes, etc. inside.
Image Credits: Image #1-5 Zhang Jingwen