Xiaohutuxian Xinyouran Kemasan Minuman Keras by Bxl Jupiter Team is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Desain Kemasan Competition Category.
PerakKemasan· 2020
Xiaohutuxian Xinyouran Kemasan Minuman Keras
Client: Shenzhen baixinglong creative packaging co., ltd.
A' Design Award Perak Winner in Kemasan Category
Verified Award Winner
Verify Award Status for #102147The Design
About Xiaohutuxian Xinyouran Kemasan Minuman Keras
Xiaohutuxian Xinyouran adalah desain kemasan untuk botol minuman keras. Kotaknya berbentuk menyerupai bilah bambu, media tulis yang digunakan di Tiongkok kuno sebelum adanya kertas. Kotak ini dibuka dengan cara yang sama seperti membuka buku dari bilah bambu, sehingga membuka kemasannya terasa seperti membuka sebuah kitab kebijaksanaan. Di bagian dalam, sepasang lukisan tinta Tiongkok menampilkan barisan pegunungan, simbol tradisional kebijaksanaan. Pegunungan tersebut digambar menggunakan kode dua dimensi, memadukan budaya Tiongkok dengan teknologi modern. Kemasan ini terbuat dari karton dan berukuran 150 x 120 x 300 milimeter.
The Recognition
About the A' Design Award Perak
Xiaohutuxian Xinyouran Kemasan Minuman Keras adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Xiaohutuxian Xinyouran Kemasan Minuman Keras diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Xiaohutuxian Xinyouran Kemasan Minuman Keras adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Bamboo slips used to record characters in ancient China were made into wine boxes, including the opening of wine boxes in the same way as bamboo slips.
The interior of the box is a pair of Chinese ink paintings, a stretch of mountains. The mountains that are looming in China are also the symbol of wisdom. We use the now popular two-dimensional codes to draw a stretch of mountains. The forms are new and interesting, and will be Chinese culture. Modern technology combined. - Dimensions & Packaging
- 150mm*120mm*300mm
- Tags
- Liquor, packaging, liquor packaging, creative packaging
- Production Technology
- Cardboard box，Printing technology
- Inspiration
- The “xinyou ran” is an old brand, the brand culture is wisdom, wisdom is the best representative of the book, in China there is a very Chinese book - bamboo slips, in the absence of ancient paper, the Chinese use bamboo slips to record text, spread wisdom. We made the liquor box into a bamboo slip. It was a direct expression of wisdom. We designed the opening of the liquor box in the same way as the bamboo slip. The opening of the liquor box was like opening a book full of wisdom.
- Project Duration
- Start in October 2019 and finish in December 2019
- Operation Flow
- The opening method is the same as that of bamboo slips.
- Team Members
- Creative Center-Jupiter Group
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