Sierra Cantabria Label Anggur by Estudio Maba

Sierra Cantabria Label Anggur by Estudio Maba is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Desain Kemasan Competition Category.

PerakKemasan· 2020

Sierra Cantabria Label Anggur

by Estudio Maba

Client: Bodegas y viñedos Sierra Cantabria

A' Design Award Perak Winner in Kemasan Category

25,521

Verified Award Winner

Verify Award Status for #102555

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Colors

The Design

About Sierra Cantabria Label Anggur

Sierra Cantabria adalah desain label untuk rangkaian anggur yang diproduksi oleh sebuah kilang anggur tradisional Spanyol. Rangkaiannya luas, sehingga label-label tersebut berbagi satu bahasa visual sekaligus mempertahankan perbedaan halus antarbotol. Simbol-simbol heraldik yang digunakan keluarga tersebut selama 150 tahun dipadukan dengan hierarki elemen tipografi yang jelas. Sistem ini menghasilkan 53 kombinasi label untuk botol Bordeaux dan Burgundy. Setiap label dicetak pada kertas katun dengan relief tinggi, hot stamping, dan sapuan pernis. Tujuannya adalah menghadirkan rangkaian yang klasik dan ekspresif dengan citra merek yang konsisten.

The Recognition

About the A' Design Award Perak

Sierra Cantabria Label Anggur adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Sierra Cantabria Label Anggur diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Sierra Cantabria Label Anggur adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sierra Cantabria is an extensive family of wines from one of the most traditional wineries in Spain. The different variants that it has give rise to a very large family, whose branding is worked as a whole, but also retaining subtle differences between one of the bottles to give rise to a range full of elegance and expressiveness.
Dimensions & Packaging: Bordeaux and Burgundy Bottles
Tags: Wine, design, bottle, label, brand
Production Technology: Cotton paper label with high relief, stamping and varnish strokes.
Design Challenge: The exercise on all bottle variants, starting from a few elements has been the most complex part of the project, to maintain consistency in the whole and also the point of differentiation between the range.
Research: A joint work between the management of the company, winemakers of great tradition and the creative team to achieve the most appropriate tone that the brand represents in a powerful and consistent way.
Inspiration: The heraldic symbols of the family that have accompanied the brand for 150 years and a rigorous wine tradition give rise to a classic label but full of content and nuances. The brand must be perceived emphatically, monopolizing the label full of typographic contrasts.
Project Duration: January to September 2019
Operation Flow: The most interesting part of the project is that the family gives a total of 53 combinations of labels, which, together with a series of elements, highlight the brand image in a strong and nuanced way. A renovated classic and full of exquisiteness.
Patents: Bodegas y Viñedos Sierra Cantabria
Team Members: Strategy Direction: Beatriz Suarez
Creative direction and design: Miguel angel del Baño
Image Credits: Estudio Maba