Paranormal Kemasan Anggur by Estudio Maba

Paranormal Kemasan Anggur by Estudio Maba is a highly esteemed winner of the very prestigious 2020 A' Design Award Emas in Desain Kemasan Competition Category.

EmasKemasan· 2020

Paranormal Kemasan Anggur

by Estudio Maba

Client: Bodegas Baron

A' Design Award Emas Winner in Kemasan Category

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Verified Award Winner
Verify Award Status for #102634

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Colors

The Design

About Paranormal Kemasan Anggur

Paranormal adalah desain kemasan untuk satu keluarga anggur yang disajikan dalam botol Bordeaux dan Burgundy. Tema grafisnya berangkat dari fenomena aneh dan tak terjelaskan, yang digarap dengan nuansa misteri dan ironi. Ukiran digital yang detail membangkitkan kesan buku-buku alkimia kuno dan kodeks purba. Huruf-hurufnya digambar dengan tampilan usang dan tidak presisi, menyerupai hasil pencetakan manual. Setiap label dibuat dari kertas katun dengan relief tinggi, stamping, dan sapuan vernis. Desain ini dirancang untuk bertahan lama dan memungkinkan hadirnya cerita-cerita baru untuk setiap tahun panen maupun varietas anggur.

The Recognition

About the A' Design Award Emas

Paranormal Kemasan Anggur adalah pemenang A' Design Award Emas, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas satu, menakjubkan, dan menonjol. Pemenang Emas adalah kreasi yang sangat inovatif, visioner, dan berkilau memukau yang mencerminkan kejeniusan, kebijaksanaan, dan kepiawaian para desainernya. Paranormal Kemasan Anggur diharapkan menjadi penemuan yang sangat dipuji, perintis tren, dan monumental yang memberikan nilai tanpa preseden. Desain pemenang A' Design Award Emas ini adalah proyek yang spektakuler dan disegani yang sangat bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Paranormal Kemasan Anggur menciptakan perasaan keinginan yang kuat, membangkitkan gairah, mendorong kreativitas, dan memukau kita.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This unique collection of wine bottles represents a magical vision of the phenomena that surround it. Paranormal is a name full of personality, which leads to a unique ideology of strange and amazing phenomena. The graphic based on an ancient graphic universe, in which culture was filled with myths and was collected in mystical books, in delicious visual narratives.
Dimensions & Packaging: Bordeaux and Burgundy Bottles
Tags: wine, bottle, design,
Production Technology: Cotton paper label with high relief, stamping and varnish strokes.
Design Challenge: The selection of the different phenomena, with an ironic touch to get the mystery a sufficient level but at the same time attractive has been one of the great challenges of work. The illustrations in digital engraving, for an appropriate reduction and perfect fit of the shadows has been another difficulty to overcome in the final project.
Research: From the beginning I wanted to build a timeless brand The name already gave enough personality to the project, with a powerful and disturbing theme. A lasting design has been the result, to also allow the expansion of the stories told see each vintage or new wine varietal.
Inspiration: From the books of alchemy to old codices, the style of the most precious engravings has been the inspiration for this design, in which even the typefaces are worked with an aged and imprecise aspect, of manual printing.
Project Duration: Murcia, Spain, January to September 2019
Operation Flow: The search for surprise and timeless elegance were the objective of the project, full of anecdotes and phenomena that made it more special and interesting. A classic but renewed wine, for a sophisticated interaction and full of irony at the same time.
Patents: Bodegas Baron
Team Members: Creative Direction: Miguel angel del Baño and Beatriz Suarez
Design: Miguel angel del Baño
Illustrator: Miguel Angel González and Borja Torres
Image Credits: Estudio Maba