Dengo 80g Batang Cokelat oleh Brazil & Murgel Design Studio

Karya Dengo 80g Batang Cokelat oleh Brazil & Murgel Design Studio adalah pemenang yang sangat dihormati dari 2020 A' Design Award Emas yang sangat bergengsi dalam Kategori Kompetisi Desain Makanan, Minuman dan Seni Kuliner.

EmasSeni Kuliner· 2020

Dengo 80g Batang Cokelat

oleh Brazil & Murgel Design Studio

Klien: Dengo Chocolates

Pemenang A' Design Award Emas dalam Kategori Seni Kuliner

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Tentang Dengo 80g Batang Cokelat

Dengo 80g adalah batang cokelat yang diciptakan untuk Dengo Chocolates. Bentuknya yang bernuansa pahatan merepresentasikan elemen-elemen Hutan Atlantik di Bahia, Brasil, tempat kakao dipanen, seperti dedaunan kering, rimbunan daun, dan biji-bijian. Permukaan lengkungnya memadukan garis dua dimensi dan tiga dimensi, sehingga hasil akhir yang mengilap memantulkan cahaya di sepanjang batang cokelat. Batang cokelat ini diproduksi menggunakan cetakan polikarbonat yang dibuat dari templat aluminium hasil permesinan CNC, yang mampu mempertahankan garis-garis halus dan lengkungannya. Ketebalan yang bervariasi menghasilkan bunyi patahan yang renyah saat batang cokelat dipatahkan.

Pengakuan

Tentang A' Design Award Emas

Dengo 80g Batang Cokelat adalah pemenang A' Design Award Emas, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas satu, menakjubkan, dan menonjol. Pemenang Emas adalah kreasi yang sangat inovatif, visioner, dan berkilau memukau yang mencerminkan kejeniusan, kebijaksanaan, dan kepiawaian para desainernya. Dengo 80g Batang Cokelat diharapkan menjadi penemuan yang sangat dipuji, perintis tren, dan monumental yang memberikan nilai tanpa preseden. Desain pemenang A' Design Award Emas ini adalah proyek yang spektakuler dan disegani yang sangat bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Dengo 80g Batang Cokelat menciptakan perasaan keinginan yang kuat, membangkitkan gairah, mendorong kreativitas, dan memukau kita.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Since a glossy chocolate tells a lot about its quality, the shape was designed in order to treat the light as something tangible. The light is explored on a surface that results from a combination of 3D and 2D lines, creating volumes and shapes that portray elements from the Atlantic Forest, where Dengo's cacao is harvested. The chocolate becomes a sculpture that represents seeds, fruits and leaves in an effort to inspire, create brand recognition and convey the brand's message to the consumer.
Dimensi & Kemasan: 80g / Width 80mm x Depth 180m x Height 8 mm (aprox)
Tag: Cocoa, Chocolate, edible, Brazil & Murgel, organic, Brazilian Atlantic forest, cacao, Dengo, Brazil, Bahia
Teknologi Produksi: After the first creative steps, which included roughs and hand-carved wax modeling, it was developed the digital model to generate the moulding templates in CNC machined aluminum. This templates were used to manufacture polycarbonate chocolate moulds that guarantees high fidelity of the lines, curves and surfaces, as well as the high-polished finishing of the chocolate.
Tantangan Desain: Dengo aims for real environmental and social impact through a short production chain, valuing the cocoa farmer's work. Besides, the brand has a spontaneous visual and verbal identity, with a very strong Brazilian identity and style. Therefore, it was essencial that the bar it self should tell the story about it's origin, as well as disrupting the monotony found in ordinary chocolate bars in order to reflect authenticity, spontaneity and the Brazilianness found in the brand's personality.
Riset: The first of many layers of research is the origin of Dengo's cacao: the cabruca, a traditional cocoa agroforestry system, located in the heart of the Atlantic Forest in Bahia, Brazil. In cabruca, cacao trees are cultivated under tall native species that filter access to light, and promote an active cycle of organic matter, enriching the soil with water and nutrients. Interviews with cocoa farmers, images and visits to the Atlantic Forest were a rich complement for the creation of the concept.
Inspirasi: The design represents elements found in the Atlantic Forest, the origin of Dengo's cacao, such as dry leaves on the ground, foliage of the tall trees that provide an interesting play of light and shadow, and a variety of seeds. The aesthetics is also influenced by Tarsila do Amaral and Lasar Segall, two of the leading Brazilian Modern Artists. Some key characteristics of their work guided to an expressive style, consistent with what had already been created for the brand in previous projects.
Durasi Proyek: The project took place in Sao Paulo, between May and October 2018.
Alur Operasi: Dengo Chocolate Bar should be intensely perceived through all the senses. Firstly, the bar comes as a surprise after opening its wraps, presenting an unpredictable shape. The vision engages the perception of high quality chocolate by it's polished surface, as the shape communicates the cacao's origin. Secondly, the dynamic thickness allows a crisp snap, which means it is a well-tempered chocolate and provides a good biting experience that enhances the perception of the flavor as well.
Paten: n/a
Anggota Tim: Creative Director and Designer: Fabio Brazil
Creative Director and Designer: Henrique Murgel
Technical Developer: Alexandre Soong (Atom Studios)
Technical Developer: Hulk Giannelli (Atom Studios)
CEO and Co-Founder at Dengo: Estevan Sartoreli
Head of Operations at Dengo: Gustavo Raguzzani
Maintenance and Project Manager at Dengo: Jhonata Carvalho
Chocolatiere at Dengo: Luciana Lobo
Kredit Gambar: Image #1: Rubens Kato
Image #2: Estudio Gastronomico
Image #3: Estudio Gastronomico
Image #4: Diego Cagnato
Image #5: Diego Cagnato