Preludes Animasi Media Campuran by Matthew Rankin

Preludes Animasi Media Campuran by Matthew Rankin is a highly esteemed winner of the very prestigious 2020 A' Design Award Besi in Desain Film, Video dan Animasi Competition Category.

BesiFilm· 2020

Preludes Animasi Media Campuran

by Matthew Rankin

Client: Matthew Rankin

A' Design Award Besi Winner in Film Category

12,675

Verified Award Winner

Verify Award Status for #103476

Donasi Sekarang Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Preludes Animasi Media Campuran

Preludes adalah animasi media campuran pendek yang didasarkan pada puisi berjudul sama karya T.S. Eliot. Film ini berdurasi satu menit delapan detik dan memadukan pencitraan Eliot dengan komposisi musik orisinal. Adegan-adegannya terhubung melalui tema dan suara, bukan melalui satu gaya visual tunggal. Karya ini menggabungkan animasi 2D dan 3D, dimodelkan di Cinema 4D, dirender dengan Redshift, dan dikomposit di After Effects. Pandangan udara beralih ke tingkat jalanan, tempat sosok-sosok manusia berlalu-lalang di balik layar. Animasi ini merefleksikan kehidupan modern melalui sebuah teks lama.

The Recognition

About the A' Design Award Besi

Preludes Animasi Media Campuran adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Preludes Animasi Media Campuran diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Preludes Animasi Media Campuran dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Preludes is a mixed media collaborative animation based on a poem by T.S. Eliot. The process involved the poem being chosen by the producer, who then invited a musician to compose a one-minute piece which was handed off to me to provide to create visuals on both the the words of Eliot and the music.
Dimensions & Packaging: Duration: 1-minute, 08-seconds
Tags: poetry, animation, motion graphics, 2D, 3D, after effects
Production Technology: Preludes utilizes both 2D and 3D animation all composited in After Effects. The scenes with 3D were done in Cinema 4D and rendered using Redshift. It also uses several After Effects plugins such as Video Copilot's Sabre, Rowbyte's Plexus, and Red Giant's Particular and Form.
Design Challenge: The challenge became putting the many ways this manifests into only one-minute and matching those visuals to an already created musical composition. And that's how an aerial view helps to alienate us from the tracking signals on the street and we are suddenly shifted to street level view to see faceless people bumping into one another with screens blocking the vision.
Research: For this project the research fairly straightforward. It started with a cursory reading of the poem, Preludes by T.S. Eliot, and listening to the soundtrack created by Angus Macrae. I listened to the audio repeatedly to let it sink into my memory and to help with visualizing general concepts. This was followed by seeking out deeper analysis of the poem so that I better understood the themes, ideas, and symbols. While I could certainly have skipped this step it was profoundly important as I went along and was searching for visual fragments to add to the density of the piece.
Inspiration: Preludes is based on T.S. Eliot's poem of the same name and a one-minute musical soundscape provided to me and composed by Angus Macrae. The whole project was organized by a group called Campfire Poetry that uses poetry as away to promote collaborations between musicians and animators.
Project Duration: The project was started 20 December 2019 in New York City and completed in February 2020.
Operation Flow: I was immediately drawn into Eliot's non-narrative and slightly abstract form, even though he was describing a very defined and concrete world. I took that as an opportunity to create scenes that were thematically, but not necessarily aesthetically, connected. Instead, I chose to let Macra's soundtrack be the connective tissue weaving together Eliot’s view with my own as I explore how our modern world looks and feels in the context of Eliot’s ideas.
Team Members: Director/Animator: Matthew Rankin
Producer: Max Rothman
Music/Sound: Angus Macrae