Plaza del Sol Kemasan Camilan by Estudio Maba is a highly esteemed winner of the very prestigious 2020 A' Design Award Perunggu in Desain Kemasan Competition Category.
PerungguKemasan· 2020
Plaza del Sol Kemasan Camilan
by Estudio Maba
Client: Plaza del Sol
A' Design Award Perunggu Winner in Kemasan Category
Verified Award Winner
Verify Award Status for #104257The Design
About Plaza del Sol Kemasan Camilan
Plaza del Sol adalah desain kemasan untuk kantong keripik kentang. Grafisnya terinspirasi dari motif-motif rakyat dan benda-benda suvenir yang dijumpai di kota-kota wisata Spanyol, dan berbagai referensi tersebut dihadirkan secara kontemporer dengan sentuhan humor. Setiap flow pack menceritakan sebuah kisah singkat yang dirangkai dari benda-benda suvenir, dengan maksud membuat pembeli tersenyum. Gambar-gambarnya dibuat melalui fotografi still life yang ditata dalam sebuah set, dan kantongnya diproduksi dengan teknik cetak fleksografi. Setiap kantong berukuran 195 kali 320 milimeter.
The Recognition
About the A' Design Award Perunggu
Plaza del Sol Kemasan Camilan adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Plaza del Sol Kemasan Camilan diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Plaza del Sol Kemasan Camilan memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A design that extols the folk graphic universe, but in a contemporary way and plenty of irony. With this proposal the consumer wants to produce a smile, taking the marked Spanish character to new ways of expressing it.
- Dimensions & Packaging
- 195mm x 320mm
- Tags
- Packaging, design, folk, snacks, crisp, set, photography, humor
- Production Technology
- Still life photography in set for composition of the images. Flexographic printing.
- Design Challenge
- Composing each element with pieces and natural elements to achieve the desired effect has been the most complicated part of the job.
- Research
- The use of classical and folk motifs is common in souvenirs and other products. The most important thing in this project was to find a renewed way of exposing it, as well as giving humor to the packaging without turning it into a comedian.
- Inspiration
- The graphic elements are collected from the souvenir objects present in any tourist city in Spain, to build with them their own language for the brand. The result has a personality of its own that the public can identify.
- Project Duration
- Murcia, Spain, May 2019 to February 2020
- Operation Flow
- These flow pack represent an story each one that talks about folk souvenirs with humor, looking for the user smile.
- Patents
- Plaza del Sol
- Team Members
- Strategy: Beatriz Suarez
Art Direction. Miguel Angel del Baño
Design: Jose Lorente
Photographer: La Industrial - Image Credits
- Estudio Maba
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