Pure Kemasan Jus by Azadeh Gholizadeh is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Desain Kemasan Competition Category.

PerakKemasan· 2020

Pure Kemasan Jus

by Azadeh Gholizadeh

Client: Azadeh Gholizadeh

A' Design Award Perak Winner in Kemasan Category

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Verified Award Winner

Verify Award Status for #104871

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pure Kemasan Jus

Dasar dari konsep Jus Murni adalah elemen emosional. Konsep penamaan dan desain yang dikembangkan ditujukan untuk perasaan dan emosi pelanggan, mereka melayani tujuan menghentikan orang tepat di sebelah rak yang dibutuhkan dan membuat mereka mengambilnya dari banyak merek lain. Kemasan tersebut mengekspresikan efek ekstrak buah, pola warna-warni yang langsung dicetak pada botol kaca yang menyerupai bentuk buah-buahan. Ini secara visual menekankan citra produk alami.

The Recognition

About the A' Design Award Perak

Pure Kemasan Jus adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Pure Kemasan Jus diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Pure Kemasan Jus adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Our package expresses the effects of fruit extracts, the colorful patterns directly printed on a glass bottle that resembles in the shape of fruits. It visually emphasizes the image of natural products.
Dimensions & Packaging: 55 mm x 55mm x 200 mm
Tags: Bottle, Package, Fruits, Drink, Natural, Unique, Elegant, Iran
Production Technology: Glass
Design Challenge: Printing something on the curved bottle requires quite a high technique and was a challenge.
Research: Research objectives were to investigate similar products and try to achieve distinction from the competition, yet to stay in line within these segments of products. I made product mock-ups and tested its look against cafe bar, and lounge bar environments as well as its appearance in bar refrigerators and coolers with windows to get the best possible connection with the consumers.
Inspiration: This is a limited edition of fruity drink design which inspired by fruit shape. Moreover, I tried to use pure colors with minimal design. The fundamental reason that I used these items is that our customers wanted a unique design to show their product features clearly like being natural, clean and healthy, to name a few.
Project Duration: The project started in June 2018 in Iran and finished in August 2018 in Iran.
Operation Flow: This design will not only stand out in the store, but it also can be an art piece to decorate your room after you consume it. Additionally, it is directly printed on the bottle, it stays even having washed so you can reuse the bottle remaining the beautiful design.
Team Members: azadeh gholizadeh
Image Credits: Image #1: Photographer Azadeh Gholizadeh, 2018
Image #2: Photographer Azadeh Gholizadeh, 2018
Image #3: Photographer Azadeh Gholizadeh, 2018
Image #4: Photographer Azadeh Gholizadeh, 2018
Image #5: Photographer Azadeh Gholizadeh, 2018