Oulevi Packaging Design Kemasan Bir by Zhangyong Hou

Oulevi Packaging Design Kemasan Bir by Zhangyong Hou is a highly esteemed winner of the very prestigious 2021 A' Design Award Besi in Desain Kemasan Competition Category.

BesiKemasan· 2021

Oulevi Packaging Design Kemasan Bir

by Zhangyong Hou

Client: Oulevi

A' Design Award Besi Winner in Kemasan Category

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Verified Award Winner

Verify Award Status for #106057

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Colors

The Design

About Oulevi Packaging Design Kemasan Bir

Oulevi adalah desain kemasan untuk bir draft. Wadahnya berupa kaleng baja tahan karat dengan isi bersih satu liter dan ukuran bentangan datar sepanjang 274 mm serta tinggi 193 mm. Grafis cetaknya membentuk siluet segelas bir. Ilustrasinya menampilkan asal-usul bahan baku, yaitu jelai dari Australia, ragi dari Eropa utara, dan hop dari Amerika Utara. Simbol gelas membantu konsumen mengenali merek ini dari kejauhan. Tujuan desain ini adalah menyampaikan cerita produk secara jelas di rak penjualan.

The Recognition

About the A' Design Award Besi

Oulevi Packaging Design Kemasan Bir adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Oulevi Packaging Design Kemasan Bir diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Oulevi Packaging Design Kemasan Bir dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Oulevi is a newly established enterprise specializing in raw beer. Oulevi beer uses barley from Australia, yeast from northern Europe and hops from North America. Therefore, in the packaging design, the origin of raw materials is shown through illustration, and the appearance outline is a glass of beer, which not only increases the display effect, but also enables consumers to understand the excellent quality of products.
Dimensions & Packaging: Net content：1 liter ，
Development dimension: 274mm long, 193mm high
Tags: Beer packaging, illustration, beer logo design
Production Technology: Stainless steel can
Design Challenge: As a new brand, how to let consumers quickly see you on the shelf, how to quickly understand the advantages of products, these are the most difficult and need to be solved. Give the product a symbol of beer cup, and show the advantages of the product in the form of illustration, which is a good solution to the above problems.
Research: Through the investigation of consumers, they want to know more about the story behind the product to help them judge the quality of the product. Most of the time, consumers see patterns that they don't want to do with the product. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
Inspiration: Looking for visual language that can tell the unique charm of oulevi beer is the first problem to be solved. Pour out a cup of fragrant beer, and look at it as if you see all it has: barley from Australia, top hops imported from North America, yeast from northern Europe, etc., all of which are shown in front of your eyes like a movie. The rudiments of packaging have already been shown in your brain. Use illustration to show all of them.
Project Duration: It took a month,
Location: Dalian, China
Team Members: Zhangyong Hou