Mi Transformers Optimus Prime Packaging Kemasan Mainan Balok Susun by Yang Zhang is a highly esteemed winner of the very prestigious 2021 A' Design Award Besi in Desain Kemasan Competition Category.
BesiKemasan· 2021
Mi Transformers Optimus Prime Packaging Kemasan Mainan Balok Susun
by Yang Zhang
Client: Beijing AIQI Technology Co., Ltd.
A' Design Award Besi Winner in Kemasan Category
Verified Award Winner
Verify Award Status for #106372The Design
About Mi Transformers Optimus Prime Packaging Kemasan Mainan Balok Susun
Kemasan Mi Transformers Optimus Prime adalah kemasan kertas yang dirancang untuk mainan balok susun. Bagian depan kotak menampilkan produk dalam kondisi terpasang, sehingga bentuk dan bagian-bagian yang dapat digerakkan terlihat jelas bagi pembeli. Gaya minimalis dan skema warnanya mencerminkan karakter mainan tersebut. Fungsi pajangan dan fungsi kemasan digabungkan dalam satu struktur. Penutup bagian atas dapat dibuka untuk memperlihatkan kantong-kantong balok yang tersusun berlapis. Kotak bagian bawah dapat dibuka ke kedua sisi dan membentuk kotak penyimpanan terpisah. Komponen dapat dipilah berdasarkan jenisnya, dan kotaknya dapat digunakan kembali untuk penyimpanan sehari-hari.
The Recognition
About the A' Design Award Besi
Mi Transformers Optimus Prime Packaging Kemasan Mainan Balok Susun adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Mi Transformers Optimus Prime Packaging Kemasan Mainan Balok Susun diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Mi Transformers Optimus Prime Packaging Kemasan Mainan Balok Susun dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The front picture shows the shape and movability of the product, making it clear to consumers. The structure opening and closing design has a sense of ceremony.The package integrates display function and packaging function as a whole, which has the value of appreciation and collection.
- Dimensions & Packaging
- 413x328x90mm
- Tags
- Building block toys, Transformers, Optimus Prime, Toy bricks,
- Production Technology
- The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper
- Design Challenge
- Users can feel the innovation and intention of packaging design through every step of operation, interact with users with packaging, and let users participate in creating great product experience.
- Research
- In order to display the product and improve the user experience better, we chose the packaging design with a strong sense of ceremony and consideration for the user experience.
- Inspiration
- The front of the package shows consumers the product concept of "what you see is what you get" with the front of the product. The minimalist style and color matching perfectly demonstrate the role characteristics of the product image.The packaging structure focuses on the actual user experience.
- Project Duration
- The project started in December 2019 and finished in February 2020 in Beijing, China
- Operation Flow
- Open the upper cover and you will see the layered building block bags. The bottom box can be opened to the opposite sides to become several storage boxes, increase the storage area of building block parts, meet the needs of classification.The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life. It is easy to operate but has a sense of ritual.
- Team Members
- Beijing AIQI Technology Co., Ltd.
- Image Credits
- Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
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